The movie "Let Me Shine" contains an illegal "cow tongue line" map: Temporarily suspend the dissemination of the movie on cyberspace in Vietnam of 2 related companies.

Regarding the film "Let Me Shine" containing images containing the illegal "cow tongue line" map, the Department of Cinema, Ministry of Culture, Sports and Tourism issued Document No. 1551/DA-VP dated October 4, 2025 to Tencent Holdings Limited and Image Future Investment (HK) Limited regarding compliance with Vietnamese law when disseminating films on cyberspace.

Accordingly, based on the Official Dispatch of Image Future Investment (HK) Limited dated September 30, 2025 regarding Tencent - Update on compliance with the Cinema Law and Tencent's new plan (September 2025); reporting and explaining the release and dissemination of the film "Let me shine" by Image Future Investment (HK) Limited through the representative of BMVN International Law Company Limited, the Department of Cinema has the following opinions:

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  The Cinema Department speaks out about the Chinese film featuring the cow tongue line.

According to Article 21 of the 2022 Cinema Law and Article 12 of Decree No. 131/2022/ND-CP, organizations that disseminate films on the Internet in Vietnam must be recognized as qualified to classify films disseminated on the Internet or be granted a Film Classification License/Broadcasting Decision. To date, the Department of Cinema has not received any documents from Tencent Holdings Limited or any affiliated units (including Image Future Investment (HK) Limited).

Therefore, to ensure compliance with the provisions of the law on cinema in Vietnam, the Department of Cinema requests Tencent Holdings Limited and Image Future Investment (HK) Limited to temporarily suspend all activities of disseminating films on the internet in Vietnam until they are recognized as qualified to classify films distributed on the internet.

Conduct reporting, explanation and provide information on service provision activities in Vietnam, including:

Report on the organizational structure, operating model, and legal relationship between Tencent Holdings Limited and Image Future Investment (HK) Limited;

Specific plan on applying for recognition of eligibility to classify popular movies on cyberspace in Vietnam according to regulations.

The Department of Cinema requests Tencent Holdings Limited and Image Future Investment (HK) Limited to send a written report, detailed explanation and confirmation of the suspension of film distribution to the Department of Cinema before 12:00 on Monday, October 6, 2025.

The Cinema Department also requested the Company to comply with Vietnamese law to ensure a healthy and legal environment for film distribution and dissemination.

Previously, after receiving information reflecting on the movie "Let me shine" being popularized on the internet in Vietnam, including the image of the "cow tongue map" violating national sovereignty and violating Article 9 of the 2022 Cinema Law, the Department of Cinema issued a request for relevant units to report and explain the release and dissemination of the above movie.

The Department of Cinema has consecutively issued two official dispatches No. 1537/DA-VP and No. 1541/DA-VP on October 3, 2025 regarding reporting and explaining the release and dissemination of the film "Let Me Shine", in which it requested the Companies to report and explain the release and dissemination of the above film.

By the afternoon of October 3, the Department of Cinema had received reports and explanations from 4 related companies. The reports clearly stated that currently the movie "Let Me Shine" is no longer popular on popular online movie platforms in Vietnam.

Source: https://bvhttdl.gov.vn/phim-hay-de-toi-toa-sang-chua-ban-do-duong-luoi-bo-phi-phap-tam-dung-hoat-dong-pho-bien-phim-tren-khong-gian-mang-tai-viet-nam-cua-2-cong-ty-lien-quan-20251005092715746.htm