According to Box Office Vietnam statistics, "Trùm Sò" (The Shell King) climbed the box office charts on May 3rd. Specifically, Duc Thinh's film rose to 5th place, temporarily surpassing "Dai Tiec Trang Mau 8" (Blood Moon Party 8). As of 2 PM, the film had grossed nearly 800 million VND, bringing its total revenue after 10 days of screening to 12.5 billion VND.
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She was moved to tears when the film started performing well at the box office. |
Released on April 24th – a time when four new films were also premiering – "The Oyster King" quickly found itself at a disadvantage. In the fierce competition of the holiday film season, the two horror films "Phi Phong" and "Heo 5 Mong" dominated in terms of screenings and coverage. This significantly reduced "The Oyster King's" market share, pushing it to the bottom of the domestic box office rankings, with its initial revenue growth not very promising.
However, the turning point came in an unexpected way. Despite having only about 568 screenings per day – equivalent to about 1/5 of the leading films – "Trùm Sò" (The Shell King) still grossed over 4 billion VND on May 1st alone, bringing its total revenue to over 10 billion VND. Notably, it was also the highest-grossing Vietnamese comedy film of the day, demonstrating a clear shift in audience preferences.
Although this figure is not yet comparable to the box office "giants," given the limited screenings, it is still considered a positive sign, reflecting the film's gradually improving appeal.
One of the key factors contributing to this "revival" was the direct and distinctive promotional strategy from producer and actress Thanh Thúy. When the film was struggling, instead of relying entirely on traditional media, she chose a more intimate approach: going directly to theaters, livestreaming interactions, selling tickets, and chatting with the audience.
Without shying away from public opinion, Thanh Thúy is ready to confront even the most negative feedback, including blunt comments like "bad film" on social media. This honesty and open-mindedness have created a ripple effect, helping her gain public sympathy. In a context where many filmmakers choose to remain silent or respond indirectly to public opinion, Thanh Thúy's direct approach stands out.
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The cast actively traveled to each province to promote the film. |
According to Thanh Thúy, "Trùm Sò" is a project that she and director Đức Thịnh have been working on for nearly 7 years. Therefore, not giving up when the film encounters difficulties is not only a strategy, but also a natural reaction of professionals in the industry towards their "brainchild".
The film is not just the producer's passion; it's also the collective effort of the entire crew and cast. Thanh Thúy stated that her efforts to "save" the box office revenue were not only for personal gain but also to avoid negatively impacting future projects of the entire team.
This sincerity is what caused many viewers to change their minds. The effect of these efforts was quickly reflected in the cinema system. Previously, each cinema only scheduled 1-2 screenings at inconvenient times like early morning or late night, but now, some cinema complexes have increased to 7-8 screenings per day, spread across many time slots. This adjustment not only helps films reach a wider audience but also opens up opportunities to improve revenue in the next phase.
Currently, Thanh Thúy and her husband, along with the film crew, are actively going on cinetours to promote the movie.
Source: https://baobacninhtv.vn/phim-trum-so-dat-12-5-ty-sau-10-ngay-cong-chieu-postid444753.bbg
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