Vietnamese films shown in theaters attract audiences thanks to their unique characteristics.

Recently, films with unique themes, distinctly Vietnamese elements, and compelling storytelling have truly captivated audiences, such as "Searching for the Dragon's Breath," "Blood Paradise," and most recently, "My Son Tells Me a Story." These works achieved breakthrough box office success not thanks to box office stars or famous directors.

With "Searching for the Dragon's Breath" (directed by Duong Minh Chien), the breakthrough came from its content, set in an old fishing village, with simple, authentic life experiences and an action-comedy journey that perfectly suited the audience's taste. The intriguing plot unfolds with the theft of a treasure from the fishing village, leading to a dramatic search, featuring martial arts, laughter, but still emphasizing human relationships and community bonds. The film generated strong appeal and recorded revenue exceeding 200 billion VND, enough to rank among the highest-grossing Vietnamese films of the year.

Scene from the movie "Searching for Ambergris"

While " Searching for the Dragon's Breath " succeeded thanks to its realistic portrayal and easy-to-watch entertainment pace, " Blood Paradise " (directed and co-produced by Hoang Tuan Cuong) captivated audiences by addressing a pressing social issue. The film directly tackled the "easy job, high pay" scam, reflecting the reality of Vietnamese people being trafficked abroad, held captive, and forced to become links in cross-border fraud rings. Its high topicality meant the film not only provided entertainment but also served as a warning, sparking curiosity and attracting viewers. This led to a box office breakthrough, surpassing 100 billion VND shortly after its release.

Scene from the movie "Son Tells Dad"

Next, "My Son Tells His Father" (directed by Do Quoc Trung) also demonstrates the appeal of its unique subject matter. The film chooses the circus profession, with a "very Vietnamese" aspect rarely explored, as the central theme of the story. The journey of mending the father-son relationship is told within the dazzling yet fragile world of the circus stage, where each performance is a gamble with risk. The film doesn't rely on the allure of famous stars but scores points with genuine emotion, portraying a rare professional world on the big screen, creating a fresh feeling for viewers. " My Son Tells His Father " had a positive box office start, earning over 30 billion VND in just a few days of release, quickly surpassing many competitors that were considered more popular.

Scene from the movie Blood Paradise

PHOTO: MANUFACTURER

Box office reality shows that while audiences may be intrigued by the director's or actors' names, the decision to buy a ticket ultimately depends on the film's story. Having seen too many old motifs, viewers easily recognize repetition and are no longer interested in familiar formulas. Audiences are demanding films with fresh themes, compelling content, and a clear identity, rather than safe or formulaic approaches. This is both a challenge and an opportunity for filmmakers. By daring to be different, investing seriously in the script, and respecting the viewer's experience, Vietnamese films can absolutely conquer the box office with their chosen stories.

Source: https://thanhnien.vn/phim-viet-chieu-rap-hut-khan-gia-nho-ban-sac-rieng-185260122201043663.htm