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| Ms. Ban Thi Ngan, Director of Hop Phat Cooperative, in Ngan Son commune, exchanged via Zalo with the supplier of chestnut shell peeling equipment. |
For Ms. Hoang Thi Lan, a Dao ethnic group, married to a Tay ethnic group, in the highland commune of Tran Phu, participating in selling products through the Tiktok platform was a fate. At first, she only did product marketing links, then realized that her hometown had many potential products, so Ms. Lan filmed videos , selling products such as dong vermicelli, fried dough sticks...
Ms. Lan shared: To be successful, you have to be persistent, from filming daily life to introducing products to reach customers. The products promoted to customers must be carefully selected, mainly OCOP products, with clear origins... From there, create trust for customers, gradually increase the number of followers, interest, and purchases.
For Ms. Ban Thi Ngan, Director of Hop Phat Cooperative in Ngan Son commune, she pioneered in bringing chestnut trees to plant and develop them into a key local product.
Ms. Ngan said: Chestnuts cost from 80,000 - 120,000 VND/kg, on average a mature chestnut tree yields from 10 - 20kg of fruit/season. With such economic potential, chestnut trees are gradually expanding their area. Currently, Hop Phat Cooperative has developed and linked with more than 20 households to grow about 50 hectares of chestnut trees, of which over 10 hectares are being harvested.
Currently, Ngan Son commune and some neighboring communes have expanded nearly 200 hectares of chestnut trees, mainly growing chestnuts, a type of large, fragrant, and rich chestnut.
We invested nearly 50 million VND to buy chestnut shell and chestnut shell peeling equipment. During the installation process, I proactively contacted and discussed with the supplier via Zalo to receive remote technical advice and guidance, ensuring the equipment operated effectively, better serving production, Ms. Ngan added.
Once familiar with the traditional way of selling goods at highland markets, many ethnic minority women have now boldly changed their thinking and economic practices by applying digital technology to production and business activities.
Through their own constant efforts and eagerness to learn, they have built many effective economic models and actively participated in training courses on digital technology applications, sales skills, product promotion on digital platforms, such as: Facebook, Zalo, TikTok and on e-commerce platforms... Through that, they have learned how to take product photos, write promotional articles and use social networks to connect with customers and link production.
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| Ms. Hoang Thi Lan, in Tran Phu commune, produces videos to introduce and sell products. |
In order to help women in the highlands catch up with the digital economy, the Women's Union has innovated its management and propaganda methods through social networks; implemented the "People learn AI" movement for the period 2024 - 2025, initially attracting over 500 cadres and members to participate in the study; trained 160,000 core women members as a force to promote the digital transformation movement in the community.
The models: “Women learn digital technology 15 minutes a week”, “Women’s community digital technology group” in localities in the province have initially shown effectiveness. The whole province has organized over 80 digital transformation training courses for nearly 4,000 union officials.
At the same time, coordinate propaganda and mobilize members to use digital utilities in life, such as: Cashless payment, online public services...
Along with that, the Women's Union implemented two projects: "Promoting comprehensive finance for ethnic minority women" sponsored by CARE, and "Developing villages" sponsored by Global Civic Sharing (GCS) Korea.
In the northern region of the province, the Women's Union at all levels is interested in and supports cooperatives and cooperative groups in preparing procedures and documents to participate in conferences to improve the quality of OCOP products, upgrade the star rating of OCOP products, promote trade promotion activities, advertise and introduce OCOP products for products; enhance training in online sales skills...
Through its activities, the Association has gradually affirmed its role as a companion to women in the digital age, contributing to building digital government, digital society, digital economy, and digital citizens locally.
The application of technology in practice not only helps to improve the image of the product, but also contributes to increasing revenue and expanding the consumption market. The products of some women in the highlands have received orders from Hanoi, Ho Chi Minh City, and even exported.
According to Ms. Nguyen Thi Thuy, Deputy Director of the Institute for Cooperative Economic Development, Vietnam Cooperative Alliance, e-commerce is very important, helping to promote product information of entities and people to global consumers.
Currently, the Institute for Cooperative Economic Development and the Vietnam Cooperative Alliance are implementing national target programs; programs for ethnic minorities and women in mountainous areas will help them access e-commerce and digital transformation in production and business.
Ms. Nguyen Thi Thuy emphasized: To have quality products, women in the highlands do not just push them to e-commerce channels once, but behind that is an entire organic production process to ensure quantity and quality. The most important thing is to pay attention to the value of the product.
With timely support from policies and mass organizations, women in mountainous areas gradually access the digital economy. Many women will be the core force promoting sustainable and comprehensive digital economic development in disadvantaged areas.
Source: https://baothainguyen.vn/xa-hoi/202507/phu-nu-vung-cao-bat-nhip-kinh-te-so-f612346/
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