Hanoi Long Bien District People's Committee launched a logo design contest with a budget of 350 million VND, including 150 million VND for the first prize, to find a logo for the district.
Speaking at the launching ceremony on the morning of May 24, Mr. Nguyen Manh Ha, Chairman of Long Bien District, said the contest aimed to clearly demonstrate the historical and cultural values of the land north of the capital, creating an identity to promote the image of the district with youthful and dynamic vitality. The logo is also an image to promote tourism and trade in the new period, associated with the strategy of developing tourism on the Red River and Duong River.
"We accept conflicting opinions on brand identity ideas to choose the best logo. The quality logos will be kept by the District People's Committee," said Mr. Nguyen Manh Ha.
Long Bien Bridge connects Long Bien district with the city center. Photo: Ngoc Thanh
The contest will take place over 3 months (from May 24 to August 25), the finalists will be exhibited, presented and voted by the jury. In addition to the first prize for the winner, Long Bien district will also award an Impression prize of 50 million VND, two Idea and Dedication prizes of 25 million VND each. The 10 exhibition prizes will be supported with 10 million VND.
The selected logo will be used in propaganda and promotional activities to serve the political tasks, economic development, culture, society, and national security and defense of Long Bien district.
Long Bien District was established in 2003, with an area of 60.38 km2 and a population of more than 300,000 people in 2019. It is located on the left bank of the Red River, connected to the center of the capital via Long Bien, Chuong Duong, and Vinh Tuy bridges.
In recent years, Long Bien district has maintained a production value growth rate of 15-21% per year. By 2022, the proportion of trade and services will account for 73.4%, industry - construction 26.5%. Average income per capita in 2022 is 86.9 million VND, expected to be 107 million VND in 2025.
Long Bien is the second district of Hanoi to organize a contest to create its own logo, after Hoan Kiem district in 2021.
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