Enhancing bilateral tourism cooperation
Director of Vietnam National Administration of Tourism Nguyen Trung Khanh delivered the opening speech of the Program
In his opening speech, Director of the Vietnam National Tourism Administration Nguyen Trung Khanh affirmed that the program to introduce Vietnamese tourism in Hangzhou - China's leading economic and tourism city - demonstrates the efforts and determination of Vietnamese and Chinese tourism agencies and businesses, proactively promoting the development of multifaceted relations between the two countries. The Director emphasized that in the context of international economic integration, Vietnam and China still possess great potential to complement each other in development cooperation, especially in the field of tourism.
China is Vietnam's leading tourism market, growing rapidly and still has a lot of room for strong development in the coming years. In 2019, the number of Chinese tourists to Vietnam reached 5.8 million, ranking first among the leading markets. After a period of interruption due to the Covid-19 pandemic, in 2024, nearly 3.8 million Chinese tourists visited Vietnam and in the first 10 months of 2025, this number reached more than 4.3 million, an increase of nearly 44% over the same period in 2024.
At the same time, China is also Vietnam's largest trading partner with two-way turnover reaching more than 205 billion USD in 2024, an increase of 33.5% over the previous year and is Vietnam's second largest export market in the world .
On the other hand, Vietnam is China's largest trading partner in the Association of Southeast Asian Nations (ASEAN) and China's fifth largest trading partner in the world based on individual countries. The number of Vietnamese tourists to China reached about 8 million in 2019. The number of Vietnamese students studying in China in 2024 reached a record high of nearly 23,000 people, double that of 2019, and many Vietnamese people are looking to study in China, seek business cooperation opportunities, and explore and experience China's unique destinations and tourism products.
Director Nguyen Trung Khanh discussed with delegates and guests at the Program
In recent times, tourism between the two countries has had many cooperation activities, creating favorable conditions for tourist exchange such as: Tourism cooperation agreement and Agreement on cooperation in protecting and exploiting tourism resources of Ban Gioc waterfall (Vietnam) - Duc Thien (China); Vietnam's national airlines Vietnam Airlines, Vietjet Air and Chinese airlines have opened many direct flights connecting major cities and tourist centers of the two countries; Tourism agencies of the two countries organize tourism promotion activities in the other country such as: Coordinating to organize survey teams, market launching programs, participating in each other's international tourism fairs and other activities to promote tourist exchange between the two countries.
Convenient direct flights; simple entry and exit procedures; attractive destinations and tourism products; warm and hospitable people are ideal conditions to promote tourism development between the two countries.
Director Nguyen Trung Khanh assessed that Hangzhou is one of the most ancient, culturally rich and dynamically developing cities in China. Therefore, the Vietnam Tourism Promotion Program in Hangzhou, China this time is a good opportunity for Vietnamese and Chinese tourism businesses to share information, move towards business cooperation, develop two-way tourism between Vietnam and China, and prepare for a new, stronger development phase.
The Director expressed his belief that, through today's Program, through diverse communication activities, and with the support of State management agencies at the central and local levels, tourism exchange activities between the two countries will be promoted, deepening the close friendship between Vietnam and China.
Zhejiang hopes to expand cultural and tourism cooperation with Vietnam in the new period.
Deputy Director of the Department of Culture, Radio, Television and Tourism of Zhejiang Province Tran Nhu Phuc spoke at the Program
Speaking at the program, Mr. Tran Nhu Phuc, Deputy Director of the Department of Culture, Radio, Television and Tourism of Zhejiang Province, shared: Zhejiang is known as the land of fragrant rice and sweet fish, the land of delicious silk and tea, the intersection of cultural heritages, and the destination of natural wonders. This place possesses a long history and culture: archaeological discoveries have discovered the life of ancient people on this land from one million years ago; the most brilliant are the Shangshan culture of ten thousand years, the Hemudu culture of seven thousand years, and the Liangzhu culture of five thousand years. Zhejiang also captivates people with its poetic scenery, like a watercolor painting, with three world cultural heritages: West Lake, Jinghang Grand Canal, Liangzhu Ancient City, and the scenic spot Jianglangshan - a world natural heritage. From ancient times to the present, this land has always been the "poetic Jiangnan", "heaven on earth" in the hearts of writers and artists. Zhejiang is also an innovation hub, home to renowned conglomerates like Alibaba, and nurturing emerging technology pioneers like DeepSeek and Unitree Robotics.
He emphasized that the friendship and cooperation between Zhejiang and Vietnam have always been maintained firmly. Since the Tang - Song Dynasty, Viet Dieu celadon pottery, silk brocade and fine tea from Zhejiang followed the maritime silk road to the ancient trading ports of Van Don and Hoi An in Vietnam; conversely, fine rice varieties, spices... from Vietnam also arrived at Ningbo and Wenzhou in Zhejiang. Cultural and economic trade throughout thousands of years is the solid foundation for close cooperation between the two sides today.
Leaders and delegates of the two countries took a souvenir photo
In recent years, cultural and tourism cooperation between Zhejiang and Vietnam has been increasingly promoted, achieving many good results. Zhejiang successfully organized the cultural and tourism exchange program with the theme "Zhejiang - Vietnam towards Asia" in Hanoi; the delegation of Khanh Hoa province, Vietnam also visited Zhejiang and successfully introduced the beauty of Nha Trang in Ningbo. In early November 2025, Mr. Ho Vi - Deputy Director of the Department of Culture, Radio, Television and Tourism of Zhejiang province led a working delegation to Vietnam to work with the Ministry of Culture, Sports and Tourism and organized the cultural exchange and tourism introduction program "Flow of poetry and painting - Brilliant Oriental beauty - Zhejiang poetry and painting" in Hanoi, adding new momentum to the common success of the cultural and tourism industries of both sides. Over the years, Zhejiang and Vietnam have always been important tourist destinations and markets for each other, with two-way tourist numbers growing significantly, clearly reflecting the huge potential for cooperation.
Special cultural program of the Vietnamese delegation
2025 is the 75th anniversary of the establishment of diplomatic relations between China and Vietnam. The Deputy Director of the Department of Culture, Radio, Television and Tourism of Zhejiang Province hopes to take this opportunity to jointly implement the consensus in the direction of the leaders of the two countries and continue to deepen the comprehensive cooperation between Zhejiang and Vietnam in the fields of culture and tourism. He also expressed his wish for more practical cooperation in guest exchange, market development, joint brand building and jointly writing new pages on the common interests and sustainable development of the culture and tourism industries of both sides.
Representative of Vietnam National Administration of Tourism introduces Vietnam's tourism destinations and products
Vinpearl representative introduced at the program
Vietnam Airlines representative introduces the airline's flight network
Within the framework of the Program, representatives of the Vietnam National Tourism Administration introduced new visa policies, outstanding products and destinations, Vietnam's tourism infrastructure system, stimulus programs, marketing orientation for the Chinese market; introduced policies and aviation networks between the two countries, preferential product packages; screened video clips promoting Vietnam tourism in Chinese...
Earlier, on the same day, the Vietnam - China Tourism Business Connection Program took place. Here, travel agencies, hotels, resorts, convention centers, and airlines from both sides met, exchanged, discussed, and shared tourism information, sought investment opportunities, and established cooperative relationships to attract tourists to both sides.
Lucky draw program
Businesses of the two countries exchange, connect, and expand cooperation
The program ended in an exciting atmosphere, opening up many new cooperation opportunities between Vietnam and Hangzhou in the fields of tourism and cultural exchange. The activities within the framework of the event not only help promote Vietnam's unique destinations and tourism products to Chinese friends, but also strengthen the close friendship between the two sides. Through these connections, businesses of the two countries will have more foundations for business cooperation, market development, and at the same time create momentum for bilateral tourism to become more vibrant and sustainable in the coming time.
Vietnam National Administration of Tourism
Source: https://bvhttdl.gov.vn/quang-ba-du-lich-viet-nam-tai-hang-chau-diem-nhan-giao-luu-van-hoa-va-du-lich-viet-nam-trung-quoc-20251128111900547.htm
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