Quang Ninh - Springtime of Heritage, a Digital Wonder

As the Lunar New Year of the Horse 2026 approaches, Quang Ninh is accelerating preparations for a visually stunning and experiential Tet celebration alongside the wonder of Ha Long Bay, featuring a flower boulevard and advanced lighting technology.

Quang Ninh will organize a "Flower Boulevard and Light Technology display alongside the wonder - Ha Long Bay during the Lunar New Year of the Horse 2026".

Developing urban cultural products

The People's Committee of Quang Ninh province has just issued a plan for organizing decorations. A boulevard of flowers and light technology alongside the wonder of Ha Long Bay during the Lunar New Year of the Horse 2026 , lasting from February 14th to 22nd, 2026, in the central area of ​​Ha Long, with a planned theme. Quang Ninh - Springtime of Heritage, a Number One Wonder .

This plan aims to create a distinctive cultural and tourism product for the spring season, while fostering a joyful and enthusiastic atmosphere during the traditional Lunar New Year of the Horse 2026.

According to the plan, the Flower Boulevard is designed as a scenic route extending approximately 800-1,000 meters from the Planning - Fair - Exhibition Center area to the 30.10 Square, connecting check-in spaces, floral art, light technology projections, hot air balloons, street music performance stages, folk games, and food stalls, including those selling OCOP (One Commune One Product).

The entire organization is designed to be dignified, aesthetically pleasing, safe, economical, and environmentally friendly.

The highlight of this year's Tet celebration lies in the combination of natural heritage and visual technology to convey the spirit of a young, modern city, with the potential to expand into a "Quang Ninh Tet brand".

The application of digital technology, interactive LED displays, smart tourism experience screens, and tourism-related economic promotion models by large enterprises (VinGroup, Sun Group, BIM Group, TKV, etc.) demonstrates the orientation towards transforming Tet into a new "cultural tourism season," while simultaneously promoting the digital transformation capabilities and cultural industry of the locality.

Quang Ninh hopes that the event will contribute to improving the cultural and spiritual life, boosting service consumption, and creating momentum to attract both domestic and international tourists during the Tet holiday season – a season considered to have significant market potential.

The festive urban atmosphere, combined with Tet culinary experiences, OCOP products, street performances, and images of Ha Long Bay in the spring light, could become powerful promotional materials for the 2026 tourism season.

Organizationally, the province mobilized broad coordination: the Department of Culture, Sports and Tourism played the leading role; the Departments of Industry and Trade, Construction, Finance, Health, Agriculture and Environment, Police, Military, the governments of Ha Long and Hong Gai wards, the Provincial Tourism Association, tourism service and transportation businesses, and the provincial media system all participated.

The implementation approach shows progress in the management of provincial-level cultural and tourism events: it has a theme, spatial planning, cultural and technological partners, mixed funding (both budget and socialized), and connects tourism with the lives of urban residents.

Quang Ninh hopes that Tet (Lunar New Year) can become a cultural and tourism product with economic and brand value.

Novel and unique Tet products

Amidst Vietnam's ongoing discussions on cultural industries and urban creativity, the model of a flower boulevard and light technology display alongside the wonder of Ha Long Bay during the 2026 Lunar New Year (Year of the Horse) offers a new suggestion: Tet (Lunar New Year) can become a cultural and tourism product with significant economic and brand value.

Tet is also an opportunity to build local identity, define urban visual identity, improve the quality of public services during the holiday, and enhance the experience for both residents and tourists.

For Quang Ninh, home to Ha Long Bay - a World Natural Heritage site, integrating flowers, light, technology, and heritage into a single aesthetic theme opens up the possibility of creating a "national-scale spring destination" in the near future.

If sustained, enhanced with innovation, sound administrative planning, and synchronized services, then... Spring Avenue It could become a "seasonal product," similar to flower festivals in many international tourist cities.

From a destination development perspective, Quang Ninh's organization of this event is a positive development. The flower boulevard and light technology along Ha Long Bay signify a significant shift from a traditional festival model to a cultural and tourism event model that emphasizes urban experiences and has the potential to be held annually.

This is also how many international tourist cities have extended the peak season, increased the length of stay, stimulated consumption of services, and created visual recognition.

The interesting point is that the event is not only aimed at tourists but primarily serves urban residents, the group of the public that determines the "frequency of life" of the city.

Modern sustainable tourism increasingly views residents as partners and as the center of development. For a tourist city to thrive, it must be loved and chosen by its residents before it can be embraced by tourists.

From a market perspective, Tet is a time of high cultural consumption, significant travel, and a sharp increase in spending on entertainment and experiences. While many localities focus on religious or traditional festivals, Quang Ninh has chosen a model of urban festivals, featuring light technology alongside heritage sites.

This organizational approach opens up a new direction for Tet tourism in Vietnam, catering to the tastes of the younger generation and international visitors.

2026 is considered a key year for Vietnam's tourism industry in the context of implementation. Strategy for the development of the cultural industry until 2030 and the roadmap for digital transformation in the tourism industry.

Smart tourism cities, high-tech festival products, digital experiences, and transforming heritage into brand assets are all among the priorities at both the national and local levels.

For Quang Ninh, the application of multiple layers of technology, including LED stages, interactive lighting, smart screens, visual mapping, and the ability to integrate tourism data, will create an emotional impact on visitors.

This product is also identified as bringing economic value, increasing the ability to attract tourists, opening doors for business cooperation, promoting non-commodity consumption (cultural and entertainment services), and creating a strong communication channel for the destination.

In the long term, products such as Spring Avenue It can be fully digitized to become a promotional tool in international markets.

At the operational level, urban cultural and tourism events typically follow a four-factor model: the State acts as "seed capital," coordinating and institutionalizing; businesses handle content, experiences, technology, and operations; residents are both the audience and the cultural subjects; and the media functions to disseminate values ​​and create the destination's image. Currently, cultural and industrial tourism cities around the world operate according to this structure.

If Quang Ninh continues to improve its design, spatial management, and service standardization, it has the potential to create a "Ha Long Spring" similar to the Seoul Light Festival, the Dubai Miracle Flower Festival, the Singapore Spring Festival, or the Sydney Light Festival… a dynamic, connected, and brand-enhancing experience.

Most notably, Quang Ninh has viewed Tet (Lunar New Year) from the perspective of a "cultural industrial product, a tourism product, and an urban product," rather than simply as "Tet decorations." When a locality knows how to transform Tet into a brand asset, Tet becomes a source of growth.

A tourist city that wants to thrive needs resources and storytelling; it needs tourists and residents; it needs a peak season and its own distinct season. For Quang Ninh, that season can begin in the spring.

Source: https://bvhttdl.gov.vn/quang-ninh-xuan-di-san-ky-quan-so-20260112144031156.htm