Quang Tri: Sowing 'brand' from rural industrial products

Focusing on developing typical rural industrial products associated with green transformation, Quang Tri is making efforts to build brands for local products.

Affirming local brands

During the 2021 - 2025 period, Quang Tri has implemented 13 national industrial promotion projects, supporting 21 beneficiaries, in which many technical demonstration models and new technology applications have brought about clear results. These results not only help rural industrial establishments improve productivity and product quality, but also create a strong driving force to promote the building of local product brands.

Along with production support activities, the Department of Industry and Trade of Quang Tri also focuses on standardizing packaging, labels and legal documents for typical OCOP and rural industrial products. Recently, more than 70 representatives of enterprises, cooperatives and production facilities across the province participated in a training course on packaging development, geographical indications, trademark protection and legal document completion. This is a practical activity in the journey of professionalizing local products.

Produced at Thuan An Wood Panel Company Limited - an enterprise with typical national rural industrial products in 2025 of Quang Tri province. Photo: Thuan An

According to a representative of the Department of Industry and Trade of Quang Tri, standardizing packaging, labels and legal documents is a prerequisite to help local products improve their competitiveness, expand their markets and limit intellectual property risks.

That message reflects the province's vision in developing typical rural industrial products associated with integration requirements and modern markets.

Foundation for sustainable rural industrial development

Up to now, Quang Tri has 372 OCOP products from 3 to 5 stars, along with 149 products and product sets that have achieved the title of typical rural industry in the period 2021-2025. Many products have become "brand ambassadors" of the heroic land of fire, such as: Cua pepper, Khe Sanh coffee, My Thuy fish sauce, Long Tam seafood, Mai Thi Thuy medicinal herbs, Hai Ninh dried sweet potatoes, Quang Thuy wooden chopsticks, Van Di turmeric starch... These products not only have economic value but also contain the quintessence of culture, labor and identity of Quang Tri people.

In particular, in 2025, the province has 17 products and product sets registered to participate in the national selection of outstanding rural industrial products - the highest number ever. This is a testament to the remarkable progress of the province's rural industry in both scale and quality. Rural industrial establishments have paid more attention to applying technical advances, improving designs, packaging, and labels, gradually meeting the strict requirements of the domestic and export markets.

The voting for outstanding rural industries is not only an honor but also a “launching pad” to help businesses expand their scale, invest in technology and affirm their brands. Through the voting periods, many products of Quang Tri have found a solid position in the market, contributing to job creation, increasing income for people, while preserving and promoting the value of traditional craft villages.

However, there are still many difficulties. Some rural industrial establishments are still confused about digitizing records, registering for trademark protection, geographical indications, or have not yet mastered the regulations on product labeling. Therefore, consulting, guidance, training and technical support are being identified by the Department of Industry and Trade of Quang Tri as key tasks in the coming time.

According to the representative of the Department of Industry and Trade, along with the voting and honoring, the Department of Industry and Trade of the province is promoting many solutions to support businesses, such as investing in technological innovation, applying green production, digital transformation, developing e-commerce, enhancing promotion and trade connection. These are solid steps to help businesses improve their competitiveness, gradually integrating more deeply into the domestic and regional value chain.

Notably, Quang Tri also proposed that the Ministry of Industry and Trade strengthen communication, technical support, and develop a clearer set of evaluation criteria for each group of typical rural industrial products. This is the basis for localities to maximize their potential and regional advantages, while spreading the value of rural industrial products to a wide range of consumers.

The accompaniment of industrial promotion, the support of promotion programs and the open-mindedness of businesses are the foundations that help Quang Tri build a strong local product brand, develop rural industry in a modern, sustainable and integrated direction.

In the last months of the year, the Quang Tri Center for Industrial Promotion and Trade Promotion is urgently reviewing and registering to supplement the national industrial promotion plan for 2025 and 2026. The two national industrial promotion projects for 2026 proposed by the province focus on the demonstration model of energy pellet production techniques at VBE Quang Binh Joint Stock Company and the application of high-speed peeling lines in wood production and processing.

Source: https://congthuong.vn/quang-tri-gioo-thuong-hieu-tu-san-pham-cong-nghiep-nong-thon-430058.html