OCOP products enter the Tet market.

After more than six years of implementation, the "One Commune, One Product" (OCOP) program has created a new impetus, elevating the status of many local specialties. From standardizing production processes to improving designs, OCOP products now not only affirm their quality but also become a preferred choice in Tet gift baskets. Introducing OCOP products into the year-end gift segment is opening up a sustainable consumption direction, helping agricultural products reach a wider range of consumers during the Lunar New Year.

Production shift at Dat Thuy One-Member Limited Company, Mai Son commune.

These days, the production workshop of Dat Thuy Co., Ltd. in Mai Son commune is bustling with activity, aiming to meet the deadlines for fulfilling signed Tet gift orders. Mr. Duong Quoc Dat, Director of Dat Thuy Co., Ltd., said: The company has developed two main OCOP products: raw macadamia nuts and longan wrapped in lotus seeds, both achieving 4-star OCOP certification at the provincial level. This is an important foundation for building consumer trust. This year, in addition to maintaining product quality, the company is focusing on investing in new packaging, aiming for aesthetics, convenience, and suitability for corporate and partner gift segments. As a result, the number of Tet gift orders has doubled compared to last year, mainly from agencies, units, and businesses inside and outside the province.

Joining the OCOP Tet gift market, Hai Dang Food Technology Co., Ltd., located in To Hieu ward, is one of the companies proactively expanding its product range to meet gift-giving needs. Besides traditional dried fruit products, this year the company has added many new products such as pineapple-flavored fruit candies and original plum candies, contributing to the diversification of OCOP gift baskets and catering to the increasingly diverse tastes of consumers.

Ms. Le Thi Quynh Trang, Director of Hai Dang Food Technology Co., Ltd., said: The company has about 30 types of agricultural products displayed and introduced at its store in Quyet Thang ward. To serve the Lunar New Year market, the company has designed many new packaging models, focusing on aesthetics and convenience; the prices of gift boxes range from nearly 500,000 VND to 2 million VND, suitable for many customer segments.

Dat Thuy One-Member Limited Liability Company's OCOP products are packaged into Tet gift boxes.

Thanks to the proactive efforts of businesses and cooperatives, the Tet gift market in the province has seen a clear shift in recent years. Consumers prioritize domestic products, especially OCOP products with clear origins, controlled quality, and distinctive regional flavors. Tet gift baskets made from local agricultural products and specialties not only meet gifting needs but also contribute to promoting the image of the homeland and boosting product consumption for farmers.

One noticeable trend in this year's Tet gift season is the significant change in the design and packaging of OCOP (One Commune One Product) products. Many products feature elegant packaging, suitable for gift-giving. Businesses and cooperatives are proactively dividing products into smaller portions of 200 grams, 300 grams, or 500 grams, which is both convenient for consumers and creates a harmonious look for gift baskets. In addition, businesses are developing various gift box and basket designs for different price segments, including detailed product lists, origins, and OCOP certifications, making it easier for customers to choose. Thanks to this, OCOP gift baskets have reached the general consumer group, thereby expanding the market for local products... In addition, businesses and cooperatives in the province have proactively linked and combined OCOP-certified products from other units in the province, such as coffee, tea, honey, etc., to create diverse gift baskets, contributing to increasing the added value and competitiveness of OCOP products in the market.

This is a display and product showcase point for Hai Dang Food Technology Co., Ltd.

For the past two years, Ms. Nguyen Phuong Nga from To Hieu ward has switched to choosing local OCOP (One Commune One Product) products as gifts for holidays and Tet (Lunar New Year). She shared: "Previously, I often chose imported fruits, wines, and candies as gifts. However, after being introduced to and trying OCOP products by friends, I found the quality to be good, the flavors distinctive, the packaging well-designed, and the prices reasonable with many options to choose from. In addition, the products all have traceability labels, clear information about the producer and processing method, making it easy for buyers to check and choose."

Including OCOP products in Tet gift baskets has contributed to increasing the value of agricultural products, boosting income for people and businesses, and is a suitable direction in rural economic development, gradually affirming the position of Son La's OCOP products in the market.

Source: https://baosonla.vn/kinh-te/san-pham-ocop-nhap-cuoc-thi-truong-tet-FHO0Yivvg.html