After durian and dragon fruit, key crops such as pineapple, banana, coconut, passion fruit, etc. all have the potential to bring in billions of USD in export turnover.
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| Experts and businesses discuss solutions to create competitive advantages for key agricultural products. |
On July 18, in Ho Chi Minh City, the Ministry of Agriculture and Environment held a seminar to promote the development of key crops such as pineapple, banana, coconut, passion fruit... with the goal of soon bringing these products to the "billion-dollar export club".
4 new billion dollar fruits of Vietnam
According to the Ministry of Agriculture and Environment, both durian and dragon fruit have achieved export turnover exceeding the 1 billion USD mark. However, both are facing many challenges, especially from the Chinese market - which has increasingly high requirements for quality, traceability and technical standards.
Faced with that situation, the Ministry has oriented to expand production and promote the export of other fruits to diversify the market, minimize the risk of dependence and enhance the competitiveness of the Vietnamese fruit industry.
Specifically, crops such as coconut, banana, pineapple and passion fruit currently have large-scale production. If invested in the right direction and with a methodical strategy, they will develop strongly.
Statistics show that the country currently has about 202,000 hectares of coconut, with an annual output of 2.28 million tons. Fresh coconuts have brought in nearly 400 million USD in export revenue. If deep-processed products are included, this industry is approaching the export threshold of 1 billion USD.
As for bananas, Vietnam was once not on the world export map. However, by 2024, Vietnamese bananas had reached a turnover of 378 million USD, ranking 9th globally. According to Mr. Pham Quoc Liem, Chairman of the Board of Directors of Unifarm Company, if high technology is applied and varieties are improved, increasing the production value per hectare to 20,000 USD, bananas can bring in up to 4 billion USD per year.
Similarly, pineapple is also a fruit with great potential, with the global market reaching a value of about 29 billion USD by 2024 and continuing to grow at a rate of 6.3% per year. Demand mainly comes from high-end markets such as the EU and North America.
Meanwhile, passion fruit, a typical tropical fruit, is also particularly popular in the Chinese market, especially in winter when the country cannot produce it itself. Both fresh and concentrated passion fruit products are in increasing demand, opening up great opportunities for official export.
The time of "eat fresh, sell raw" is over
Deputy Minister of Agriculture and Environment Tran Thanh Nam emphasized that all four types of fruit mentioned above have clear advantages in developing deep processing industry, an inevitable direction to overcome the limit of "eating fresh, selling raw". Products such as passion fruit juice, canned pineapple, dried banana, coconut oil... all have high added value, suitable for modern consumption trends: green - clean - convenient.
However, to realize the billion-dollar export target, the agricultural sector still has many barriers to overcome, such as: monotonous seed structure, fragmented and non-internationally standard raw material areas, unstable production linkages, low deep processing rates and especially the absence of national brands for key agricultural products.
The Ministry of Agriculture and Environment is promoting industry restructuring, building a complete value chain, developing concentrated raw material areas, reorganizing production links and negotiating to open official export markets to bring Vietnamese fruits into sustainable integration.
According to T. Nhan/NLDO
Source: https://baovinhlong.com.vn/kinh-te/202507/sau-sau-rieng-dau-la-loai-trai-cay-ti-do-moi-cua-viet-nam-afd47ac/
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