SHB: Happy bank and emotional values ​​delivered to customers

(Dan Tri) - In the digital age, financial transactions are increasingly convenient. Customers not only seek efficiency, they expect understanding and feel happiness in every experience.

Although technology has helped banks transform digitally, providing the ability to conduct many online transactions quickly and conveniently, customers still expect more.

They are not only looking for a place to keep their money, but also a financial partner who understands, cares for and shares the most important moments in their journey of life and development.

Not just transactions, customers expect to be understood, accompanied and feel happiness in every experience at the bank (Photo:SHB ).

That is why “emotional banking” is considered the key to differentiation and customer retention in the digital age. “Emotional banking” aims to understand customers’ emotions, needs, expectations and behaviors, thereby creating more personalized, intimate and meaningful experiences.

“Emotional banking” is one of the keys to making a difference and retaining customers in the digital age (Photo: SHB).

When every transaction becomes a happy touchpoint

On a day of heavy rain and thunder, an elderly SHB customer, with a history of heart disease and difficulty moving, needed to make an urgent transaction.

Ms. Phung Minh Thu - Head of Customer Service Department, Business Center, Saigon - Hanoi Commercial Joint Stock Bank (SHB), and her staff quickly found a suitable support direction, ensuring that customers can complete transactions safely, conveniently and promptly.

Each transaction at SHB is a touch point to customer happiness (Photo: SHB).

In the journey of “creating happiness for customers”, SHB said it always puts “customers and the market at the center”. Each bank employee is an inspiration, a devoted companion with customers to overcome the limitations of circumstances and space.

For this bank, “Emotional banking” is sometimes simply a call to check on a customer who has not transacted for a long time, a timely birthday message, or timely support and concern.

It is these small but humane actions that have been making the difference for SHB – where each transaction is not just a number, but a “touch point of happiness”, an emotional connection between the bank and the customer.

From transaction to experience – creating a classy lifestyle

SHB brings classy experiences to customers (Photo: SHB).

For the high-end customer segment, SHB offers top-notch experiences, converging international-class utilities, from SHB Mastercard World card with many outstanding incentives, SHB First Club gold-plated airport lounge providing privacy and comfort, to a diverse network of incentives in the fields of cuisine - resort - travel - shopping in the strategic partner ecosystem.

Exclusive private events become a connecting space between SHB and customers, where guests share life philosophies, inspire business, and exchange spiritual values ​​in an aesthetic and personal space.

The "Tri Tam" cultural and artistic journey that SHB has persistently pursued for 15 years, passing through 24 countries and nearly 80 cities, is a meeting place for SHB and customers to create valuable memories, cultural connections, contributing to enhancing life experiences and expanding the elite community.

“In a financial world that is being strongly reshaped, SHB does not choose to compete with flashiness, but with sincerity. At SHB, a happy bank is where people and happiness are always put first. Because in the end, what customers take with them after each transaction is not a bill, but emotions,” said a bank representative.

SHB - Happy Bank

For more than 3 decades accompanying the country's development, Saigon - Hanoi Commercial Joint Stock Bank (SHB) has always been steadfast in its journey of "sowing happiness" by giving and spreading good values ​​to employees, shareholders, customers and the community. For SHB, happiness is the driving force and also the destination of all activities, where each person is respected and together create sustainable values.

On the occasion of its 32nd birthday, SHB launched the community campaign “Sowing Happiness”, as a message to everyone to join hands in writing stories of love and sharing for special lives and people across the country. Every small action, every volunteer will contribute to spreading the spirit of kindness, so that happiness is multiplied when shared.

With the mission of “Happy Bank”, SHB commits to continue the journey of connecting and cultivating trust, accompanying customers and the community, towards a happier society in the era of national prosperity and wealth.

Source: https://dantri.com.vn/kinh-doanh/shb-ngan-hang-hanh-phuc-va-nhung-gia-tri-cam-xuc-trao-toi-khach-hang-20251111211327738.htm