Ruby Cline (pictured), a TikToker with more than 47,000 followers, said: “Social media gave me the opportunity to write a book.” Thanks to the TikTok platform, Ruby Cline was noticed by publisher Bloomsbury and created conditions for her to publish her first book “All The Work You Shouldn’t Do”. Similarly, actress Brooke Averick just happened to share about her childhood dream of writing a book on her channel, immediately Madison Hernick and Kelly Karczewski, representatives of United Talent Agency, contacted to publish the actress’s first novel “Phoebe Berman’s Gonna Lose It” in May 2026. Another case is Cait Jacobs, a famous BookToker with more than 311,000 followers and more than 21 million likes, was contacted by Harper Collins UK when they learned that he had a book manuscript. The book “Jacobs Princess Knight” was also quickly published.
There are many cases of celebrities on TikTok publishing books. According to experts, the influence of social networks plays a big role in the publication of a book. Writer Emily McIntire, author of many best-selling books, said: "My first book was successful thanks to social networks." Specifically, Emily McIntire uses TikTok to connect with the community. Her account has attracted more than 185,000 followers and is enough to ensure that a published work of hers will be well received. From a social network user and sharing her love of books, Emily McIntire has become a famous writer on social networks.
Willden-Lebrecht, CEO and founder of literary agency Bright Agency, says social media can help understand what readers want. Understanding what authors and topics readers are interested in is a goal of publishers. Meanwhile, Zoe Ross of literary agency United Agents points out that people with a significant social media presence are often approached by literary agents.
Bekkii Paley, of independent publisher Dead Ink Books, believes that following is still a useful tool to boost sales. Alex Aster, who has 1.4 million fans on TikTok, was quickly signed to publish the novel “Lightlark” after a clip of him talking about the book idea went viral on social media. Luke Bateman, who has more than 3 million likes on TikTok, was also quickly signed to two fantasy books by Simon & Schuster.
In fact, when BookTokers appeared, the book publishing industry changed. In particular, the approach to readers was measured through views and followers on social networks. This helped publishers limit risks in publishing a new work. However, the fact that BookTokers are not professional writers also caused a lot of controversy, because the quality of the work is also an issue that needs to be considered and managed.
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Source: https://baocantho.com.vn/tac-dong-cua-booktoker-den-nganh-xuat-ban-a195085.html
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