ANTD.VN - With a brand value estimated at 65 million USD, Tan A Dai Thanh ranked 8th in the list of 25 leading personal consumer goods and industrial brands in 2023 by Forbes Vietnam.
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Top 25 leading brands in the field of personal and industrial consumer goods in 2023 (Photo: Forbes Vietnam) |
The 2023 Brand Conference was held by Forbes Vietnam on October 17 in Ho Chi Minh City to honor 25 leading brands in the field of personal and industrial consumer goods. Tan A Dai Thanh was listed in the top 10 leading corporate brands with sustainable values in brand building: "Quality creates reputation".
Starting a business in the field of stainless steel water tank manufacturing, from accumulated profits, Tan A Dai Thanh expanded into new business areas following the same consistent DNA with three successive generations of company leaders. Since 1993, Tan A Dai Thanh has developed and expanded its operations with four corporations and nearly 50 subsidiaries in four major areas: industrial production, construction materials, high technology and real estate. With a diverse product portfolio of dozens of products, Tan A Dai Thanh is one of the leading enterprises providing comprehensive solutions for construction projects in Vietnam.
According to Tan A Dai Thanh's data, the company has four product lines that are occupying the number 1 market share in Vietnam: stainless steel tanks, plastic tanks, water heaters and solar water heaters, along with a system of 30,000 points of sale at home and abroad, bringing products to provinces and cities nationwide as well as countries in the region easily and quickly.
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Ms. Nguyen Ngoc Thuy Duong, Deputy General Director of Tan A Dai Thanh Group received the certificate of honor. noun Forbes Vietnam (Photo: Forbes Vietnam) |
With the advantages of the 30-year-old brand value and the synergistic value of the "ecosystem" of products, Ms. Nguyen Ngoc Thuy Duong, representative of Tan A Dai Thanh Group, shared about the brand orientation in the coming time: "In the restructuring phase, a new sales policy will be developed. A dealer store can sell a complete set of products from water tanks to water heaters, Tan A Dai Thanh plastic pipes instead of each product carrying a different brand. This helps Tan A Dai Thanh increase brand recognition in a stable and long-term manner while synergizing the value of the products to meet the diverse needs of customers. This is also a channel that contributes a large amount of revenue to the company compared to the B2B channel (selling to projects, construction contractors)."
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Tan A Dai Thanh's comprehensive water solution (Photo: Tan A Dai Thanh) |
The evaluation and ranking of leading brands in the field of personal and industrial consumer goods is conducted by Forbes Vietnam based on the collection of financial data of companies in the field combined with the support of SSI Securities Company and using the method of Forbes (USA) for calculation.
The 2023 Brand Conference with the theme “From Creation to Endurance” made an impression with the participation of speakers who are leading experts in the field of branding and marketing and guests who are business leaders across the country. The program organized many discussion sessions with the content of brand development and building in the context of changing customer behavior and technology creating new trends.
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