Masan Group was voted as 'Enterprise with typical M&A strategy in the period 2009 - 2023'

ANTD.VN - On November 28, 2023, the 15th Vietnam Mergers and Acquisitions Forum 2023 (M&A Vietnam Forum 2023) was organized by Investment Newspaper in Ho Chi Minh City under the auspices of the Ministry of Planning and Investment . At this Forum, Masan Group Corporation (Masan) was voted as the enterprise with the typical M&A strategy for the period 2009-2023.

During the period 2009 - 2023, Masan has carried out a series of M&A deals to complete the retail consumer ecosystem. In July 2010, Masan Group completed its first and largest corporate M&A deal in 2010 with the acquisition of the Nui Phao project through Masan Resources. Masan Resources (later renamed Masan High-Tech Materials) has been on the right track and has become one of the world's leading mining - deep processing and manufacturing companies of high-tech tungsten, currently with production complexes in Vietnam, Germany, Canada and China.

Representative of Masan Group (standing in the middle) received the award

In the consumer goods segment, in October 2011, Masan Consumer - a subsidiary of Masan, entered the beverage and soft drink market through the acquisition of 50.3% of shares of Vinacafé Bien Hoa Joint Stock Company (VCF) - the largest instant coffee producer in Vietnam. In February 2018, Masan Beverage increased its ownership in VinaCafe Bien Hoa to 98.49%.

VinaCafe - The essence of enjoyment

Then, in January 2015, Masan Consumer acquired a controlling stake in Saigon Nutrition Food Company - a processed meat producer, moving towards penetrating the meat value chain. In April 2015, Masan acquired Sam Kim Company Limited, which was later renamed Masan Nutri-Science, making Masan one of the largest animal feed companies in Vietnam, with the goal of providing consumers with branded meat products.

Masan's most notable M&A deal took place in December 2019, when Masan Group and VinGroup agreed in principle to merge MCH and VinCommerce, VinEco (later renamed WinCommerce and WinEco) through a share swap. After the deal, Masan took control of the company's operations and became the leading consumer goods - retail group with outstanding competitiveness and leading scale in Vietnam.

Fresh vegetables at WinMart serve customers

WinMart provides a variety of agricultural products to consumers.

Not stopping at this sensational deal, Masan moved to expand into the telecommunications sector by purchasing 70% of Mobicast Company's shares in September 2021, and began the journey of digitizing its "Point of Life" consumer ecosystem to bring integrated product and service experiences from offline to online for consumers.

In July 2022, Masan invested 52 million euros in Nyobolt - a company specializing in providing fast-charging battery solutions, to get closer to users as well as contribute to promoting the development of the circular economy.

In August 2022, Masan Group completed the purchase of 85% of Phuc Long shares, in order to continue implementing the strategy of developing the Point of Life consumer ecosystem that Masan is aiming for.

Customers experience Phuc Long products

Looking back at its development history, M&A is a powerful tool for Masan to realize its business strategies. The success of Masan Group today, in addition to its self-development process, is also due to its quick grasp of “billion-dollar deals”, helping the group quickly maintain a high position in many business areas.

MSN is a leading consumer goods group in Vietnam, with a broad consumer product portfolio (seasonings, instant noodles, energy drinks and processed meat), and a nationwide modern retail network. Through M&A activities and organic expansion, the company has been building a consumer technology ecosystem under the 'Point of Life' strategy, aiming to maximize consumer spending share.

MEATDeli chilled meat products are a favorite choice of customers.

Sharing about the award, Mr. Danny Le, General Director of Masan Group said: “From a fast-moving consumer goods company, through M&A, we have gradually completed the consumer ecosystem according to the “Point of Life” strategy, to serve customers and end consumers.

When buying shares in other companies, whether at the strategic level or controlling stake, Masan always determines not to buy revenue or profit, but to buy a “platform” to serve Masan’s overall strategy. The platform here can be good technology, helping to create the best products at reasonable prices to serve consumers; the platform can also be a distribution network that will help Masan further expand its already very good distribution system, or help Masan build and maintain a strong Vietnamese brand.”

WinMart attracts a large number of customers to shop.

“M&A will bring more strength from the resonance of the strengths of the seller and the buyer, creating common prosperity for the participants and the whole economy,” Mr. Le Trong Minh, Editor-in-Chief of Investment Newspaper, Head of the Organizing Committee of the Vietnam M&A Forum commented at the forum.

In addition, at the 2023 M&A forum, Masan was also honored to receive 6 awards including: 3 awards in the Top 10 outstanding deals of Vietnamese enterprises acquiring foreign enterprises in the period 2009 - 2023 for the following deals: Masan acquired the Nui Phao project (2010), Masan Tungsten (a subsidiary of Masan High-Tech Materials) acquired the tungsten business platform of HC Stack Group GmbH (2020), Masan acquired 15% of shares of Nyobolt Limited (2022); and 3 awards in the Top 10 outstanding deals of Vietnamese enterprises acquiring Vietnamese enterprises in the period 2009 - 2023 for the following deals: Masan acquired VinCommerce and VinEco (belonging to Vingroup) (2019); Masam buys 85% of Phuc Long shares (2022): Masan Consumer (a subsidiary of Masan) buys VinaCafe Bien Hoa (2011).

Source link: https://www.anninhthudo.vn/tap-doan-masan-duoc-binh-chon-la-doanh-nghiep-co-chien-luoc-ma-tieu-bieu-giai-doan-2009-2023-post559424.antd