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Digital business training for traditional market traders

Việt NamViệt Nam04/05/2024

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The program attracted hundreds of traders and students to attend. Photo: QT

The program is organized by the Vietnam E-commerce Association - Central Highlands in coordination with Da Nang Market Management and Development Company and local universities.

The program is organized to share experiences and knowledge about regulations, mechanisms and sales policies, and skills related to e-commerce. Thereby increasing the business efficiency of small traders, business households, and production facilities in traditional markets in Da Nang.

At the program, experts introduced and updated the e-commerce application model in traditional markets around the world , thereby pointing out the current situation and proposing solutions for goods supply and logistics in traditional markets in Vietnam in general and Da Nang in particular.

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Experts update e-commerce trends at the program. Photo: QT

According to the leader of the Department of Industry and Trade of Da Nang, e-commerce is becoming more and more popular, playing an important role in the business activities of enterprises and the consumption of people. In particular, the form of buying and selling goods through livestream channels has developed rapidly, becoming an effective tool to help businesses promote, introduce and sell goods without having to spend a lot of costs and human resources for maintenance and operation... and is preferred by many consumers to shop online through social networking platforms, e-commerce platforms (Facebook, Shopee, Tiktok...).

Therefore, the Department of Industry and Trade of Da Nang hopes that the program will help participants update their knowledge and skills on online sales solutions through e-commerce channels; at the same time, support traders in traditional markets to access modern sales solutions, gradually transforming into a smart market model .


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