Training on "Market access and marketing of agricultural products"

During 3 days (July 14-16), the National Agricultural Extension Center coordinated with the Son La Provincial Agricultural Extension Center to organize a training conference on "Market access and marketing of agricultural products" for provincial agricultural extension officers, technical officers of the Regional Agricultural Technical Station in the province; cooperative members and farmers of Muong Bu and Mai Son communes.

Training conference "Market access and marketing of agricultural products".

At the conference, participants were introduced to the Viet-SHEP market-oriented agricultural extension method of the Japan International Cooperation Agency (JICA). The goal of Viet-SHEP is to transform the production mindset from "grow and sell" to "grow to sell", helping small-scale farmers increase their income by understanding the market and producing according to consumer demand. The conference also focused on training lecturers and trainers for agricultural extension officers on basic approaches and providing technical guidance on market surveys for farmers. In addition, cooperative members and farmers were also trained in-depth on skills to promote trade linkages, build brands, promote products and establish sustainable production linkages between businesses and producers.

Delegates attending the training conference.

Through training, students are equipped with knowledge and skills to access agricultural markets and organize effective trade transactions. From there, they can be proactive in developing production, business and product consumption plans, ensuring stable output and increasing the value of agricultural products.

Source: https://baosonla.vn/nong-nghiep/tap-huan-tiep-can-thi-truong-va-marketing-san-pham-nong-nghiep-5uyzbS8Ng.html