Subtle engagement in a global economic forum
Amidst in-depth discussions on economics, geopolitics or innovation, the appearance of Tea Connect - a program chaired by the Ho Chi Minh City People's Committee, organized by the Department of Foreign Affairs with the support of the Doi Dep Brand - became an impressive bridge. At Davos or many similar international events, countries seek to express their identity. If Switzerland has chocolate, Japan has the art of tea ceremony, then Vietnam has Tea Connect - pure, profound and containing the philosophy of "harmony - connection".
Tea Connect creates a "soft space" between hard topics, helping delegates, experts, CEOs and politicians find openness, tranquility and natural connection through each cup of tea.
Each economic forum revolves around the world 's development focuses:
2023: Green Growth - The journey towards net zero emissions.
2024: Industrial transformation, a new driving force for sustainable development in Ho Chi Minh City
2025: Green transformation in the digital age.
In that theme, tea becomes a sophisticated “storyteller”. Especially in 2025, when the world talks about green transformation, Vietnamese Tea - with its organic farming model, conservation and expansion of cultivated area - is a living proof of sustainable agriculture.
When the world talks about circular economy, a simple cup of tea reminds us of the philosophy of “Inseparability” - where every element in the ecosystem is connected and complements each other. From tea leaves, water sources, farmers’ hands to long-standing cultural values, every link is respected and preserved. This philosophy is similar to the spirit of circular economy: no part exists independently, every resource is regenerated, every value has a role, and every subject - people, nature, community - needs each other to develop sustainably.
Entering the era of AI and smart technology, connecting countless data, algorithms and global fluctuations, tea becomes a "cultural anchor", helping people regain balance and awareness. Tea Connect therefore not only appeared in the event, but also participated in the development story of the era.
Bridge connecting trade and international friends
This year, the CEO500 - Tea Connect event brings together more than 1,500 experts, CEOs, scholars, innovators and politicians from 5 continents, creating a convergence space of global knowledge and culture.
In conversations, signings or discussions, a cup of Vietnamese tea gently appears as a symbol connecting people to people, regardless of nationality, language or field. Connecting trade, opening up many new cooperation opportunities. Connecting international friends, spreading the spirit of peace, simplicity and humanity of the Vietnamese people. With just a cup of tea, meetings become closer, more sincere.
The success of Tea Connect has created a special highlight in the journey of bringing Vietnamese culture to the world. At the same time, Vietnam's Tea culture is honored, contributing to promoting the image of a peaceful, friendly and rich country to international friends.
Bich Dao
Source: https://vietnamnet.vn/tea-connect-tiec-tra-ket-noi-giao-thuong-va-ban-be-quoc-te-2467105.html
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