
The most prominent highlight of the Program is that during the period, all traders of all economic sectors can apply a maximum limit of 100% on the value of goods and services used for promotion. This is an opportunity for consumers to find high-quality products at reasonable prices, while helping businesses promote their brands and strengthen connections with customers.
The program will be implemented from December 1, 2025 to January 18, 2026, covering the peak shopping period during the New Year and before the Lunar New Year, aiming to maximize the "golden time" of the consumer market.
Through the Program, the Ministry of Industry and Trade expects to achieve dual goals. First, support businesses to boost consumption of goods, clear inventories, accelerate capital turnover and expand production scale. Second, create conditions for consumers to access quality goods at reasonable prices, contributing to ensuring social security and improving people's lives.
Source: https://quangngaitv.vn/thang-khuyen-mai-tap-trung-quoc-gia-kich-cau-tieu-dung-6511112.html






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