Deputy Minister of Information and Communications Nguyen Thanh Lam speaks at the discussion session. Photo: THIEN HAI
In the discussion session "Diversifying revenue sources of press agencies", Deputy Minister of Information and Communications Nguyen Thanh Lam and leaders of central and local press agencies attended.
According to comrade Nguyen Thanh Lam, the source of press revenue poses many challenges for press agencies today. Advertising trends are shifting to many other spaces, especially social networking sites. Businesses have been and are looking for more effective ways to promote products and sell products.
The discussion session attracted representatives from many press agencies to attend. Photo: THIEN HAI
In that context, if they only rely on and depend heavily on advertising, news agencies will always face the risk of declining revenue. In addition, many social networking sites selectively retrieve content from news agencies to attract advertising revenue, which also makes the revenue sources of news agencies increasingly narrow.
Comrade Le Thanh Tuan - Director of Vinh Long Radio and Television Station shared his opinion. Photo: THIEN HAI
Faced with difficulties in revenue sources of press agencies, delegates from press agencies shared experiences and proposed specific solutions to overcome current difficulties and challenges. According to comrade Le Thanh Tuan - Director of Vinh Long Radio and Television Station, leaders of the Ministry of Information and Communications need to be flexible in not controlling the advertising duration in programs of television stations and newspapers to help attract revenue, allowing users to charge fees through subscription payments. At the same time, exempt corporate income tax for press agencies...
Delegates discuss ideas around diversifying revenue sources for press agencies. Photo: THIEN HAI
Delegates participating in the discussion session also shared revenue orientations for press agencies; the newspaper advertising market in the digital age... At the same time, they focused on analyzing the causes of the decline in traditional print advertising and ways to create other revenue sources to suit the new situation.
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