Launched on November 7, the program creates a playground for individuals and young design groups who want to contribute to changing the appearance and promoting Hanoi's culinary culture. Within 48 hours, 10 young creative groups will change the appearance, design and produce menus, signs, and communication products for 10 street snack shops in Hanoi.
The award ceremony witnessed 10 colorful, new projects from young people who are passionate about design, creativity and love the cuisine of the capital.
The first prize of the contest was awarded to a group of young creatives with a project to design an identity for Ms. Hong's rib porridge shop (No. 37, Luong Su C alley).
The project team that designed the identity for Ms. Hong's rib porridge shop won first prize in the contest.
Second prize went to young people with the project of designing an identity for Mrs. Thin's sticky rice and sweet soup shop (No. 1 Bat Dan).
Third Prize went to the identity design project for Bao Khanh rice cake shop (No. 14B Bao Khanh).
Representative of the jury, Mr. Vu Xuan Hanh said that the projects of the competing teams were evaluated based on three criteria, including: Image solution, idea and project presentation. He also highly appreciated the results that the competing teams achieved after 48 hours of participating in the challenge.
Le Thuy Tien (22 years old), a member of the project team that won the first prize of the contest, shared: “The program has created opportunities for young people like us to contribute to the community and society. In the future, our group hopes that there will be more similar projects implemented, to contribute to beautifying Hanoi’s streets, contributing to the goal of promoting the Creative City brand.”
The members of the two winning teams will be invited to participate in a 3-month internship and training at tA Creative or Greto Design Lab. In addition, all designs approved by the shop owners will be sponsored for production and actual installation in the store.
The program is jointly organized by three creative practices in Hanoi: VAN•HOA Creative, Greto Design Lab, and tA Creative.
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