Bustling winter coat market: Diverse designs, competitive prices

The winter coat market is starting to get busy, from big stores to traditional markets, with a variety of designs and competitive prices to meet consumer demand.

Abundant supply

According to a survey by reporters of Cong Thuong Newspaper at the store systems and wholesale markets in Hanoi , the winter coat market is quite bustling with a variety of designs, types and prices suitable for many consumers.

At many fashion stores on streets such as Chua Boc, Thai Ha, Cay Giay... fall and winter clothing products have been on shelves early.

Warm coats are on the shelves at TokyoLife stores.

At the TokyoLife store chain, one of the largest fashion retail chains in Vietnam, autumn and winter items have been displayed in large numbers, attracting customers. Sweaters at this chain are popular items thanks to their warmth and diverse styles.

The price of sweaters ranges from 200,000 - 300,000 VND/piece, suitable for the budget of students and workers. In addition, windbreakers, an indispensable product in winter wardrobes, are listed at a price of about 300,000 VND/piece.

In particular, down jackets, which provide optimal warmth on cold days, start at VND700,000/piece. The sheepskin jacket line, a product favored by many middle-aged consumers, is sold at prices starting at VND400,000/piece.

At the Green Market, many students come to buy winter coats.

Not only at the big chain stores, the “capital” of Green Market (Cau Giay Ward, Hanoi) also recorded the bustling business of winter clothes. A series of stalls were filled with coats, sweaters, woolen hats, gloves and scarves of all styles.

Traders said that since the beginning of November, the number of customers coming to the market has increased quite a lot, especially on weekends. “ This year, imported goods are very diverse, from cheap goods to high-quality Vietnamese goods. Buyers can freely choose according to their needs and financial capacity ,” said Ms. Tran Huyen Nga, a trader at the Green Market.

Many discount and stimulus programs

To stimulate consumption, chain stores and fashion businesses have simultaneously launched many attractive promotional programs. At TokyoLife, an 11% discount is applied to all product models in the store on the occasion of the system's birthday. In addition, some warm coat models are also deeply discounted, priced from only 111,000 VND/piece.

Old model fleece jacket is on sale for 111,000 VND/piece.

Some other domestic brands such as Yody, Owen or Canifa also apply similar promotions, focusing on thermal products and long coats, items in high demand at this time.

Ms. Nguyen Thi Lan, 36 years old (Nghia Do - Hanoi) said that this year she proactively shopped from the beginning of November so that the whole family would have enough warm clothes for work and school. " I found that sweaters, coats, and down jackets are neatly designed, fashionable, and still reasonably priced. In addition, many stores also have deep discount programs, buying in large quantities will get extra scarves or socks, which is very convenient ."

According to Ms. Lan, when choosing autumn and winter fashion products, she not only focuses on warmth but also cares about the aesthetics and durability of the product. Therefore, Ms. Lan prioritizes choosing reputable brands with clear origins. “ Down jackets or waterproof windbreakers are my favorite choices because they are light, easy to wash and can be used for many years. I think investing in good quality warm clothes is also a way to save money for the family in the long run ,” Ms. Lan shared.

Some customers came to the store to buy warm clothes for their family members.

Besides the big chain stores, Chua Boc Street, known as the “fashion paradise” of Hanoi, is also entering a bustling business season. A series of fashion stores from high-end to affordable have simultaneously launched new fall-winter collections, rich in designs, styles and materials. Some stores also launched “buy 2 get 1 free” programs or 20-30% discounts on coats to stimulate shopping.

Not only direct stores, on e-commerce platforms, many booths also launch "flash sale" programs, discounting by time frame, attracting a large number of buyers. Thanks to that, the shopping atmosphere becomes more vibrant.

This year’s winter coat market is not only a race in terms of design and price, but also an opportunity for businesses to assert their position and build trust with customers. With careful preparation from early on, winter 2025 promises to be a bustling shopping season…

Source: https://congthuong.vn/thi-truong-ao-am-mua-dong-nhon-nhip-da-dang-mau-ma-gia-ca-canh-tranh-430050.html