The real estate market is facing a crisis of confidence.

(HTV) - The strong development of technology and social networks has made searching for real estate more convenient. However, the situation of false information, unrealistic images, and even fraud has caused the real estate market to fall into chaos.

The rapid development of digital technology has made searching and trading real estate faster and more convenient than ever. With just one touch on the phone, thousands of real estate listings and images appear immediately, helping buyers easily access information.

However, along with that convenience comes the reality of information chaos, when many posts are not authentic, have false images or are even fraudulent. This situation no longer appears in small pieces, but is increasingly widespread, causing risks for buyers, renters and affecting the transparency of the real estate market.

Users view detailed listings on the app, experience transparent and convenient real estate search

Ms. Nguyen Phuong Uyen - Resident of Binh Thanh Ward, Ho Chi Minh City, shared that the most difficult step when looking for a house is verifying the information, in case the posting is incorrect. From the beginning, the requests to see the actual house, but the broker took them to another area, where there are many consultants offering apartments for sale. The house address was completely not on the list of inquiries. That took a lot of time, and even caused them to lose their deposit.

Similarly, Ms. Tran Hong Anh - Cat Lai Ward, Ho Chi Minh City, also encountered a similar situation: "The images that brokers send are often very beautiful, but when they come to see the actual property, they are only about 60 to 70% accurate. Buyers can easily get confused if they are not careful."

The explosion of social networks, difficulties in verifying information, lack of transparent databases and the participation of a segment require solutions not only from management agencies but also from market participants themselves.

The current state of real estate information is being disrupted, mainly due to the explosion of social networks, difficulties in verifying information, lack of transparent databases and the participation of speculators in price inflation. This situation requires solutions not only from the management agency but also from the market participants themselves.

Faced with this situation, Vietnam's leading real estate technology platform, recently honored at the Vars Awards 2025, has deployed the "Authenticity" solution. With 7 million users, 70.5 million page views and 1 million listings per month, this solution aims to increase transparency, helping buyers access more reliable information.

First, it is the legal authentication of the property and project. Second, the authentication of the selling price, based on Batdongsan.com.vn's big data. And third, the authentication of the property owner. These are three mandatory steps for brokers and homeowners when posting information with the authentication stamp, ensuring that users find the right person, the right property and the right need.

Mr. Dinh Minh Tuan - Southern Regional Director of Batdongsan.com.vn

Results after more than two years of implementation show that this solution is clearly effective: verified posts significantly reduce negative feedback, increase views 3 times and increase the ability to convert potential customers by 1.5 times compared to normal posts.

Minimizing information noise is not only the responsibility of one platform but also a joint effort to protect the assets and trust of millions of people, towards a more transparent and healthy real estate market.

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Source: https://htv.com.vn/thi-truong-bat-dong-san-dang-doi-mat-voi-khung-hoang-niem-tin-222251113123212161.htm