The domestic market – a "foundation" for Vietnamese goods to accelerate their growth.

In the context of a volatile global economy, the domestic market continues to be identified as a crucial pillar of growth. Promoting domestic consumption and enhancing the competitiveness of Vietnamese goods is not only an immediate requirement but also a long-term strategy for building a self-reliant and sustainable economy.

Proactively secure supply sources and improve quality for the peak season.

In Phu Luong district, Thai Nguyen province, the Phu Luong Agricultural Products Cooperative began preparations for the Lunar New Year in November of the lunar calendar. According to Mr. Tong Van Vien, the cooperative's director, the unit has increased production shifts and invested in more modern machinery to ensure the supply of key products such as tea, rice, dried vermicelli, and dried pho noodles for the 2026 Tet holiday.

"Whether selling through traditional or online channels, the top priority remains quality. Quality, from raw materials to the production process, must be ensured so that customers trust and return," Mr. Vien emphasized.

 

Currently, the cooperative implements a closed-loop, circular production process from raw material sourcing to processing and packaging. In particular, the unit proactively produces organic fertilizer and controls the entire value chain to ensure the sustainability and safety of its products.

In addition to focusing on quality, the cooperative also creates stable jobs for approximately 70-100 local workers, contributing to rural economic development and building a sustainable raw material area.

In the food processing sector, the LadolVita chocolate brand is also an example of the systematic investment efforts of Vietnamese businesses. According to the company's representative, after more than two years of research and development, LadolVita has launched many lines of chocolate produced directly in Vietnam, with diverse designs and flavors suitable for various holidays and festivals.

With current revenue reaching approximately $3 million, the product has not only been positively received by the domestic market but has also garnered good feedback from foreign customers, opening up prospects for future exports.

Vietnamese products: Competing on price is not enough.

In reality, Vietnamese goods today no longer compete solely on price. Many businesses have focused on building brands, ensuring traceability, and improving packaging design.

Phu Luong Agricultural Products Cooperative has incorporated images of historical sites, the cultural identity of the Tay ethnic group, and their hometown of Thai Nguyen onto product packaging, hoping that each product will not only be an agricultural product but also carry local cultural values. This is an approach to adding value and creating differentiation in an increasingly competitive market.

 

However, alongside these positive aspects, many businesses, especially small and medium-sized enterprises, still face numerous difficulties in the innovation process.

Digital transformation and a shift in mindset.

According to Ms. Mai Thi Thuy, President of the Hanoi Women's Small and Medium-Sized Business Association, digital transformation is an inevitable trend, but for many small businesses, especially those owned by women, it remains a major challenge.

The challenges lie not only in capital or technology, but primarily in awareness and management mindset. Many businesses are accustomed to traditional business methods and are not yet bold enough to switch to online sales, nor have they effectively utilized e-commerce channels, despite the diverse sources of information and support policies available today.

From a financial perspective, Mr. Tran Duc - Deputy Director in charge of the Corporate Customer SeGBank (Southeast Asia Commercial Bank) said: Many international organizations have provided preferential financial packages to banks to support businesses, including women-owned businesses and businesses oriented towards green credit.

Vietnamese products today no longer compete solely on price. Many businesses have focused on building brands, ensuring traceability, and improving packaging design.

However, accessing preferential capital is not always easy if businesses lack financial transparency, management skills, or are not up-to-date with new policies.

Thus, it can be seen that the bottleneck does not lie entirely in policy, but in the ability of businesses to absorb policy and their internal capabilities.

Domestic market: Large potential for growth.

With a population of over 100 million and a growing middle class, the domestic market still has significant potential. Trade promotion programs, trade fairs, product exhibitions, and supply-demand linkages are creating opportunities for Vietnamese goods to reach consumers.

The question is how can exemplary models like Phu Luong Cooperative or LadolVita be replicated to create a widespread movement for quality improvement and brand building?

The signing ceremony of the Memorandum of Understanding (MOU) between the Department of Domestic Market Management and Development, the People's Committee of Hoan Kiem Ward, TikTok Vietnam Technology Co., Ltd., and Vietnam National Payment Corporation (NAPAS) aimed to coordinate policy communication and promote economic, cultural, and tourism development on digital platforms.

How can small and medium-sized enterprises (SMEs), especially those in rural areas, avoid being left behind in the digital transformation wave? More importantly, how can the belief that "Vietnamese people trust and use Vietnamese products" become more than just a slogan, but a sustainable choice based on quality, transparency, and genuine added value?

Boosting the domestic market is not just about stimulating short-term consumer demand, but requires a synchronized ecosystem: from improving production capacity, innovating management, supporting access to capital, to perfecting mechanisms and policies in a way that provides hands-on guidance for small businesses.

When businesses confidently innovate, consumers trust and choose their products, and policies are implemented effectively, the domestic market will not only be a "support base" but also become a crucial growth engine for the Vietnamese economy in the new era.

https://nhandan.vn/thi-truong-trong-nuoc-be-do-de-hang-viet-but-toc-post943417.html?gidzl=DnIkKING06Cr2QTH9Sy2OpS1eLK-m05dAWUkK3-HMML-Ngm6O949CtTM_bLfmmbZUG2jNc8dzvO58T0DOG

According to nhandan.vn

Source: https://huengaynay.vn/kinh-te/thi-truong-trong-nuoc-be-do-de-hang-viet-but-toc-163030.html