From primarily imposing administrative penalties, authorities are now sending a strong message: Copyright infringement is an act of property infringement that must be dealt with severely.
Notably, the companies penalized, such as BH Media, May Saigon, and Lululola Entertainment, are all familiar brands in the entertainment and digital content industry. Some are even considered "giants" in the sector. This creates a strong warning effect not only for businesses operating in the content creation field, but also for the entire current market for the exploitation and distribution of digital products.
Behind these specific cases lies a worrying reality: Awareness of intellectual property law remains largely unclear. Many individuals, when prosecuted, have admitted to having "vague understanding," confusing meeting the operational requirements of cross-border platforms with full compliance with the provisions of the Intellectual Property Law.
This situation is even more noteworthy considering that Vietnam continues to be on the US's 2026 intellectual property watchlist, announced at the end of April. This is a high alert level for countries considered to have significant shortcomings in the protection and enforcement of intellectual property rights. This indicates increasing pressure on Vietnam to tighten law enforcement, especially as the digital economy and creative industries are developing rapidly.
In response to practical demands, in early May, the Prime Minister issued Directive No. 38/CĐ-TTg, requesting a focused and decisive approach to combating, preventing, and strictly punishing acts of intellectual property infringement nationwide.
According to many experts, this is not just a temporary move, but also demonstrates a determination to build a transparent and healthy business environment, consistent with Vietnam's international commitments. And that determination is being shown through concrete actions, rather than just warnings or reminders as before.
Strictly addressing copyright infringements, especially in the digital environment, is an urgent requirement if Vietnam wants to develop its cultural industry and digital economy in a sustainable manner.
Source: https://hanoimoi.vn/thong-diep-cung-ran-839677.html
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