Promoting sustainable tourism development in Quang Ninh.

According to the Vietnam National Tourism Administration, Quang Ninh's tourism sector has seen an impressive recovery recently, welcoming and serving over 21.2 million visitors, including 4.5 million international tourists and 16.7 million domestic tourists. Total revenue from tourism is estimated at 57,000 billion VND.

The unique architecture of the Quang Ninh Provincial Planning, Fair and Exhibition Center (Dolphin Palace) is a popular tourist attraction. (Photo: THANH DAT)

Developing nighttime tourism has initially yielded positive results.

Highly appreciating the impressive recovery of Quang Ninh tourism in the past year, the Director of the Vietnam National Tourism Administration, Nguyen Trung Khanh, shared that this growth demonstrates the important contributions of the tourism sector to the economic growth of the locality and the country.

The locality is focusing on developing itself into a regional cultural and tourism center, promoting the development of heritage economy and night-time economy, accelerating digital transformation, applying technology, and improving the quality of tourism products and services.

According to Nguyen Viet Dung, Director of the Quang Ninh Department of Culture, Sports and Tourism, the tourism industry in the province has achieved its previously set goals and plans. Significant positive results have been achieved in the areas of travel, promotion, international cooperation, science and technology, and digital transformation.

Tourism product development is being implemented with a focus on diversification according to specific regions and types of tourism. In particular, the night-time economy development project has initially yielded positive results, creating many new products in the fields of arts, entertainment, shopping, cuisine, sports, and healthcare. By the end of 2025, Quang Ninh province will have 128 hotels rated from 1 to 5 stars.

"Currently, Quang Ninh province has 207 travel agencies and 2,316 tour guide licenses issued. Promotion and marketing efforts continue to be intensified through numerous large-scale programs and events to introduce the image of Quang Ninh tourism to domestic and international tourists," informed Nguyen Viet Dung, Director of the Quang Ninh Department of Culture, Sports and Tourism.

Regarding the digitalization of the tourism industry, the locality has also implemented a smart tourism model at the Quang Ninh Museum and organized a training conference on AI application along with many training courses on digital transformation in tourism.

The locality has also actively implemented promotional activities in key and potential markets such as Japan, South Korea, India, and China… At the same time, it has organized the reception of many large delegations, high-end international guests, especially cruise ship passengers.

Continuing to affirm its position as one of the leading tourist centers in the country.

According to Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration, Quang Ninh province has proactively, systematically, and effectively implemented state management in the fields of travel, accommodation, promotion, product development, science and technology, and digital transformation.

"These achievements further affirm Quang Ninh's position as one of Vietnam's leading tourism centers," emphasized Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration.

Regarding future directions, the locality proposed that the Vietnam National Tourism Administration issue the "Vietnam-China Tourism Cooperation Year 2026-2027" plan, which has been agreed upon by high-level leaders of both countries.

According to a representative from the Quang Ninh Department of Culture, Sports and Tourism, the locality is currently proposing to the Government, the Prime Minister, and relevant ministries and agencies policies to attract Chinese tourists using travel permits and self-driving vehicles to Quang Ninh.

The locality hopes to continue receiving support from the Vietnam National Tourism Administration in developing new markets such as India and Russia; and at the same time, strengthen the promotion of Quang Ninh's tourism image in national promotion programs, organize famtrip and presstrip delegations to survey products and services, and coordinate the implementation of large-scale tourism events in the locality.

The Director of the Quang Ninh Department of Culture, Sports and Tourism, Nguyen Viet Dung, also proposed that the Vietnam National Tourism Administration provide support, guidance, and training to the locality in implementing digital transformation tasks in the tourism sector. In addition, he expressed his desire for attention and guidance in preparing the dossier for the Van Don-Co To National Tourist Area…

According to Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration: "The Vietnam National Tourism Administration will closely cooperate with the Quang Ninh Department of Culture, Sports and Tourism in state management, product development, promotion and advertising, and professional activities to jointly promote strong tourism development in the new phase."

Based on that, Director Nguyen Trung Khanh instructed and assigned functional units of the Vietnam National Tourism Administration to support Quang Ninh in implementing key tasks in the coming period, strengthening state management, promptly resolving difficulties and addressing bottlenecks to promote the rapid and sustainable development of local tourism. This will contribute positively to the overall development of Vietnam's tourism industry.

Accordingly, the Department of International Relations and Tourism Promotion is tasked with effectively implementing activities within the framework of the "Vietnam-China Tourism Cooperation Year 2026-2027," contributing to making Quang Ninh one of the key destinations in the tourism stimulus program; at the same time, it will take the lead in coordinating with the Quang Ninh Department of Culture, Sports and Tourism to organize promotional programs at domestic and international events; and deploy famtrip and presstrip delegations to survey and position local tourism products.

The Travel Department will coordinate and advise on the development of new tourism products associated with border gates and sea routes, support the development of the Van Don-Co To National Tourist Area project dossier in accordance with guidelines; simultaneously, it will coordinate the organization of the 2026 National Conference on Travel and the 2026 Annual National Green Tourism Forum.

Director of the Vietnam National Tourism Administration, Nguyen Trung Khanh, instructed the Tourism Information Center to coordinate and support localities in digital transformation, smart tourism development, and prioritize the deployment of smart tourism products in the locality; in addition, to strengthen the promotion and advertising of Quang Ninh tourism on digital platforms and social networks.

CHIEU ANH

Source: https://nhandan.vn/thuc-day-du-lich-quang-ninh-phat-trien-ben-vung-post962359.html