Products from mountainous, remote and island areas are introduced to consumers nationwide.
Along with the country's development, narrowing the regional gap has always been one of the strategic tasks with profound economic, social and political significance. The Party and the State have had many policies and devoted many resources to prioritizing the development of mountainous areas, remote areas and islands, especially the development of trade in goods and services, in order to improve the lives of local people, promote economic development, and stabilize the political and social situation.
In particular, the Trade Development Program for mountainous, remote, isolated and island areas for the 2015-2020 period was approved by the Prime Minister in Decision No. 964/QD-TTg dated June 30, 2015 and followed by the 2021-2025 period approved by the Prime Minister in Decision No. 1162/QD-TTg dated July 13, 2021.
This is a special and necessary program to develop trade in mountainous, remote and island areas, narrow the gap between regions, contribute to promoting socio -economic development, increase people's income, ensure national security and defense in mountainous, remote and island areas, and at the same time demonstrate the Party and Government's concern for this difficult area.
Products from mountainous and remote areas are introduced to consumers nationwide.
Trade promotion programs implemented by the Government in recent times have become an important "lever", opening up new directions for goods in difficult areas. Many products that were once familiar only in rural areas are now available in large supermarket systems, becoming specialty gifts favored by consumers nationwide. This not only brings economic value, but also affirms the State's efforts in making trade a pillar of sustainable development for ethnic minority, mountainous and island areas.
From these changes, we can clearly see the important role of trade promotion programs in paving the way, creating connections and elevating the value of highland specialty products. In realizing this common goal, the Ministry of Industry and Trade has made an important contribution.
However, for mountain products to truly become part of the national trade flow, there are many urgent tasks that need to be addressed systematically and long-term.
Many products are available in modern distribution channels.
Remarkable results
The implementation of the Trade Development Program for mountainous, remote, isolated and island areas in recent years has brought about many positive results, with annual growth in the value of total retail sales of goods and services and has created clear changes. With the support of large distribution systems such as Saigon Co.op, Central Retail, Winmart, AEON, Mega Market..., specialty products of mountainous and island areas have reached consumers nationwide.
Through agricultural weeks, agricultural and aquatic product introduction weeks at supermarket systems or "Pride of Vietnamese agricultural products" programs on e-commerce platforms, it has helped to strongly consume products from Tuyen Quang mint honey, Bac Kan vermicelli, Son La plum, Cao Bang Tai Nung pear, Lang Son Bac Son tangerine, Lao Cai Shan Tuyet tea, Tu Le sticky rice, Thai Nguyen agricultural products, Ly Son onions and garlic..., helping agricultural products overcome geographical barriers to reach consumers in Hanoi, Hai Phong, Ho Chi Minh City... Thereby, enhancing the value and position of specialties of highlands and islands.
Along with that, the Ministry of Industry and Trade and localities have supported and promoted trade, creating a new vitality, bringing specialties of mountainous areas, remote areas and islands to the large market. In particular, focusing on activities connecting supply and demand, promoting the consumption of agricultural products, typical products, and local strengths, such as: organizing conferences, seminars, fairs to display, promote, and introduce typical products; propagating, promoting, and building brands for potential products, advantages of localities, etc.
The booth at the Vietnam Agricultural Products Week 2025 organized by the Department of Domestic Market Management and Development (Ministry of Industry and Trade) contributes to promoting the connection between product supply and demand.
Overcoming barriers
Despite many encouraging signs, the proportion of products from mountainous, remote and island areas participating in modern distribution systems is still limited. According to experts, there are three main groups of reasons hindering this process. That is due to the gap in socio-economic development. Although the regional economy has improved recently, many places still develop slowly, with poor infrastructure, difficult transportation, and limited logistics services. This increases production and transportation costs, making it difficult for businesses and cooperatives to connect stably with modern distribution systems.
The second reason is due to small scale production, depending on the season. Most agricultural, forestry, and spice products in the region are still produced in small quantities and are highly seasonal; so when the market requires large quantities, the locality has difficulty meeting the demand, leading to a loss of long-term connection opportunities.
The third barrier is the capacity of enterprises and cooperatives. Many production units in mountainous, remote and island areas are limited in management, market access skills, digital communication, traceability and value chain building. These are mandatory requirements to participate in modern distribution systems.
Highland women boldly sell on digital platforms.
Based on the above reality, the Ministry of Industry and Trade is continuing to widely implement national target programs and trade promotion programs for mountainous, remote and island areas such as: supporting brand building, supporting market access skills, training in digital communication skills, online sales, e-commerce... In the context of increasingly strong digitalization of trade, e-commerce channels are becoming a strategic solution for consuming mountainous goods. This is a platform that can overcome limitations in physical infrastructure, helping typical products from mountainous and island areas reach consumers and distributors quickly and transparently.
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