E-commerce brings Vietnamese goods across borders.

In recent years, cross-border e-commerce has emerged as an important channel helping businesses overcome geographical barriers to sell goods worldwide and participate more deeply in the global value chain.

A livestream product launch event. (Photo: NAM ANH)

This is seen as a promising approach to help businesses directly access foreign markets with lower costs and entry barriers compared to traditional export methods.

Through cross-border e-commerce platforms, many Vietnamese small and medium-sized enterprises (SMEs) have begun to reach consumers in large markets such as Europe and the US, and have even built their own brands.

Much potential, ample room for growth.

In the traditional export model, goods manufactured in Vietnam that want to be sold retail in the US have to go through many intermediaries. Through cross-border e-commerce platforms, the journey to conquer foreign markets will become much simpler. Businesses can directly build their brands to reach end consumers in many markets around the world .

According to Deputy Director of Import-Export Department ( Ministry of Industry and Trade ) Tran Thanh Hai, cross-border e-commerce helps businesses shift from simple processing to direct sales to end consumers, thereby achieving higher profit margins (eliminating intermediaries). Therefore, international trade through online platforms will be an inevitable trend in modern exports. The global cross-border e-commerce market currently stands at nearly $800 billion and is projected to continue growing at approximately 30% per year. In Vietnam, cross-border retail sales are expected to reach over $11 billion in 2026.

According to Lai Viet Anh, Deputy Director of the E-commerce and Digital Economy Department (Ministry of Industry and Trade), the Vietnamese business community, especially small and medium-sized enterprises (SMEs), has a strong ability to adapt to and apply new technologies. The e-commerce application skills of Vietnamese SMEs are also rated among the top in the ASEAN region by international experts. This is a favorable factor for businesses to apply cross-border e-commerce to expand potential markets, explore non-traditional markets, and thereby increase exports in the context of challenging global trade conditions.

Vietnam is currently among the top 15 countries in the world in terms of trade volume and ranks second in ASEAN, yet only 20% of businesses participate in online exports. This shows that there is still enormous potential for expanding export activities through e-commerce channels.

Trinh Khac Toan, Regional Director for Northern Vietnam at Amazon Global Selling Vietnam, shared: Cross-border exports through e-commerce have now become the "new normal" for Vietnamese businesses. Thousands of Vietnamese businesses are currently operating on the Amazon platform. By 2025, the number of Vietnamese products sold on Amazon is expected to increase by 35% compared to the previous year; the number of Vietnamese businesses registering trademarks is also projected to increase by nearly 30%.

Take the initiative to join the game.

According to Doan Quoc Tam, Head of Cooperation at the Vietnam E-commerce Association (VECOM), the trend of exporting through digital platforms is opening up new opportunities for small and medium-sized enterprises (SMEs). However, the biggest obstacle for them is the lack of specialized personnel in international e-commerce, as well as limited understanding of import regulations via e-commerce in foreign markets. In addition, platform fees, marketing fees, and logistics costs are also a significant burden for small businesses.

Therefore, businesses wishing to participate in cross-border e-commerce need to proactively invest in high-quality human resources.

According to Mr. Tam, businesses are eagerly awaiting the government's continued support in training high-quality human resources in international e-commerce and providing more legal assistance. The government needs to develop a national policy framework on cross-border e-commerce with specific revenue targets; or create a strategy to remove existing barriers to e-commerce, including legal difficulties, infrastructure disparities, and access to finance.

It is necessary to encourage collaboration between domestic shipping companies such as Viettel Post and VnPost and international e-commerce platforms to build warehousing systems abroad. This model allows Vietnamese businesses to stock goods in the consumer market, thereby shortening delivery times and creating a shopping experience indistinguishable from domestic goods for international customers.

To encourage small and medium-sized enterprises (SMEs), and even micro-enterprises, to access the global market through international e-commerce platforms, the government needs to focus on training and enhancing the experience of these businesses. Furthermore, small businesses often face capital constraints, so there is a need for preferential policies and support to help them participate in online exports and bring "Made in Vietnam" products to the world.

According to Mr. Trinh Khac Toan, if businesses lack the capacity to build their own distribution and sales channels for export activities, they should seize the opportunity to "stand on the shoulders of giants," meaning leveraging the existing capabilities of cross-border e-commerce platforms, from distribution and order fulfillment to customer service and payment, to reach customers as quickly as possible. For example, through the international e-commerce platform Amazon, businesses can access the markets of 200 countries and hundreds of millions of potential customers worldwide. Vietnamese products with strengths and those successfully sold on Amazon include decorative paintings, kitchenware, health/beauty products, and textiles. Approximately 60% of sales on Amazon are contributed by small businesses. Therefore, Vietnamese small and medium-sized enterprises (SMEs) should proactively participate in this game to seek new opportunities.

https://nhandan.vn/thuong-mai-dien-tu-dua-hang-viet-xuyen-bien-gioi-post942811.html?gidzl=Osk97ess51LXTe0UZQWT5Mz_ZncQfKmS92tR4ShnIHaYA8eMpAGSItL_ZHAQfqf8SIhM5JRRxgKyYROP5m

According to nhandan.vn

Source: https://huengaynay.vn/kinh-te/thuong-mai-dien-tu-dua-hang-viet-xuyen-bien-gioi-162924.html