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Europe's best-selling newspaper replaces a bunch of staff with AI

Báo Yên BáiBáo Yên Bái23/06/2023


Germany's Bild newspaper - Europe's best-selling newspaper - plans to replace a number of editorial positions with artificial intelligence (AI) technology to cut costs.

The paper is also restructuring its regional operations, as well as reducing the number of publications from 18 to 12. The move is expected to result in hundreds of redundancies.

Europe's largest media publisher Axel Springer - owner of Bild - wrote in an internal email to staff that the newspaper regrets having to part with its digital staff, replacing them with AI or automated processes.

Accordingly, the positions of editor, copy editor, sub-editor, proofreader and photo editor at Bild will no longer exist as they do today.

The German newspaper Frankfurter Allgemeine (FAZ) said the letter had been confirmed by four of the paper's top executives, including editor-in-chief Marion Horn and Robert Schneider. Similar measures could also be taken against Die Welt, also owned by publisher Axel Springer.

The announcement comes after CEO Mathias Döpfner said in February that the publisher would become a “purely digital media company.” He said AI tools like ChatGPT could make independent journalism better than ever, or replace it.

Mr Döpfner predicts that AI will soon be better at synthesizing information than human journalists, and only publishers that create “the best original content” – such as investigative journalism and original commentary – will survive.

Bild has not yet given a specific number of jobs that will be replaced by AI. The newspaper said it will try to avoid staff cuts as much as possible.

Axel Springer is not the first news publisher to consider “hiring” artificial intelligence. BuzzFeed wants to use AI to improve the quality of its content and online quizzes, while the Daily Mirror and Daily Express in the UK are also exploring the use of artificial intelligence.

AI tools like ChatGPT can generate highly sophisticated text from simple user input. It generates everything from essays and job applications to poems and works of fiction, but its responses are sometimes inaccurate or even fabricated.

Men's Journal magazine and tech news site Cnet have also used AI to write articles, which are then reviewed by human editors for accuracy. Cnet has admitted that the project has limitations, as half of the AI-written articles require editing.

In April, the publisher of German weekly magazine Die Aktuelle fired an editor and apologized to the family of racing driver Michael Schumacher after the editor published an interview with the Formula 1 legend that was AI-generated and completely bogus.

The 54-year-old has not been seen in public since December 2013, when he suffered a minor brain injury in a skiing accident in the French Alps. His family has sued the publishers of Die Aktuelle magazine for publishing a false story.

(According to News)



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