Optimizing AI technology and excellent data analysis, Nestlé Vietnam was honored as “Advertiser of the Year” at MMA Awards 2024

Breaking the previous record of success, this year Nestlé Vietnam marked a new milestone of success at the MMA Smarties Vietnam 2024 with 12 outstanding awards in the categories of mobile marketing and communication strategies. At the same time, at this event, Nestlé Vietnam was also honored at the "Advertiser of the Year" Award, thanks to the effective use of AI technology and Data Analysis to create creative and successful marketing strategies on digital platforms.

Nestlé Vietnam honored with 12 outstanding awards in mobile marketing and communication strategy categories at MMA Awards 2024

These awards at MMA Smarties Vietnam 2024 also demonstrate Nestlé Vietnam's innovation in marketing. Nestlé Vietnam has applied AI technology and data analysis to better understand consumer behavior and personalize marketing campaigns. Accordingly, these strategies help optimize customer interactions and increase advertising effectiveness to the right target customer group. At the same time, they provide a seamless shopping experience, meeting the diverse needs of consumers. In addition, Nestlé Vietnam's award-winning campaigns were highly appreciated by the jury through multi-channel marketing engagement methods, smoothly combining traditional and digital channels, creating a consistent creative marketing journey with the ability to convey strong messages in a short time, bringing an interesting and emotional experience to viewers. Mr. Binu Jacob, General Director of Nestlé Vietnam said: “ These awards demonstrate Nestlé's commitment to constantly creating and innovating to bring the best experience to consumers. This is also a testament to the spirit of #SparkYourWay "Jumping high and reaching far - Maximizing your potential" that we are building at Nestlé. The success at the MMA Smarties Vietnam Awards 2024 is not only a proud achievement for Nestlé, but also a source of inspiration for young marketers at Nestlé to constantly improve, create, and develop. This spirit will help them bring meaningful and effective campaigns, making positive contributions to the company as well as to the creative advertising community in Vietnam in the future. "

Thanks to the effective use of AI technology and Data Analysis, Nestlé Vietnam creates innovative and successful marketing strategies on digital platforms.

Nestlé Vietnam's outstanding achievements at the MMA Smarties Vietnam Awards 2024 include: 1. Advertiser of the Year Award: Nestlé Vietnam was honored as "Advertiser of the Year" for its outstanding marketing campaigns on digital platforms. At the same time, Nestlé Vietnam was also honored for its continuous pioneering in setting marketing standards associated with environmental protection awareness, contributing to the community and aiming to raise awareness of responsible consumption and sustainable development. 2. Awards by brand:

• Nestlé MILO: 3 silver awards in the categories of “Brand Purpose/Activism”, “Social Impact Marketing”, and “Social Media Marketing”, and 1 bronze award for the category of “Innovative Use of AI in Advertising”.
• LaVie: 1 gold award for “AI-Driven Creative Excellence”, 2 silver awards for “Cross Digital Media Marketing” and “Product/Service Launch”, and 1 bronze award for “AI-Powered Audience Engagement”.
• NAN: 1 Gold Award for the category “Product/Service Launch”, 1 Silver Award for the category “Customer Journey Marketing - Lead Generation/CRM”.
• Nescafé: 1 Bronze Award for the “Social Impact Marketing” category.
• Nestlé Corporate: 1 Silver Award for “AI-Powered Audience Engagement” category.

MMA Awards is a prestigious award in the field of mobile marketing, organized by the Global Mobile Marketing Association. With the mission of honoring creativity and effectiveness in marketing campaigns, this year's MMA Awards attracted thousands of candidates from the world's leading brands. This year, the award received entries from 113 campaigns from 39 outstanding brands for 25 diverse categories. In which, Nestlé Vietnam competed and achieved achievements in the categories of breakthrough and innovative campaigns. Press contact: External Communications Department Nestlé Vietnam Tel: (84 28) 3911 3737 Email: [email protected]

Source: https://www.nestle.com.vn/vi/media/nestle-nha-quang-cao-cua-nam-tai-mma