
Toyota logo at the company's electric battery factory in Liberty, North Carolina, USA. Photo: AFP/TTXVN
This is the largest investment in the US market that a Japanese automaker has announced since President Trump's second term began.
Toyota's plan is to expand its production capacity for electrified vehicles, especially hybrid vehicles (HV), and key components through investments in existing plants to meet growing demand. While specific investment locations have not been announced, the expansion is likely to include multiple plants with plans to increase the number of models produced in the US.
Mr. Azunori Higashi, Director of Toyota's finance and accounting division, emphasized: "Toyota is aiming for a vehicle production model based on domestic production and domestic supply in each region." Accordingly, this enterprise will increase domestic production of cars and key components currently imported from Japan in the US, thereby strengthening the closed production chain.
Toyota's sales in the US are continuing a positive trend. From January to October 2025, Toyota sold 2.07 million vehicles, up 8% over the same period last year.
The Trump administration, which has been less supportive of electric vehicles (EVs) and ended tax incentives for EV buyers at the end of September, has provided a strong boost to Toyota, which has a strong position in the hybrid vehicle (HV) segment. Currently, Toyota, including its luxury brand Lexus, accounts for more than 50% of the HV market share in the US.
Previously, in April, Toyota also invested an additional 88 million USD in a factory in West Virginia to produce components for hybrid vehicles.
Despite the increase in sales, the North American operating results for the six months (April-September) recorded a loss of 134.1 billion yen (excluding asset valuation gains/losses). The main reason was increased costs due to the US raising import tariffs on cars, making this Toyota's first loss since the 2008 financial crisis.
Analysts say increasing production in the US could help improve profits in the long term, although Toyota insists the investment decision is not due to tariffs.
The newly announced $10 billion investment coincides with the opening of Toyota’s first battery plant in the U.S., located outside Greensboro, North Carolina. The total investment of about $13.9 billion is the largest in Toyota’s history. This is also the company’s 11th plant in the U.S.
Initially producing batteries for hybrid vehicles, from 2026 onwards it will expand to EVs and plug-in hybrid vehicles (PHVs). The factory currently employs 2,600 people, expected to increase to 5,100 by 2034. At full capacity, annual output will reach around 30 GWh.
Although EV demand in the US is declining due to the end of vehicle purchase subsidies, Toyota is still building a flexible supply system that meets both EV and HV needs, including supplying batteries to Honda.
Speaking to the press on November 12, Mr. Tetsuo Ogawa, President of Toyota North America, said: "The launch of Toyota's first battery factory in the US along with the plan to invest up to 10 billion USD in the next 5 years is a historic turning point for us."
Previously, after visiting Japan in October, President Donald Trump revealed that: "Toyota has agreed to invest 10 billion USD to build a car factory in the US".
Source: https://vtv.vn/toyota-se-dau-tu-them-10-ty-usd-vao-my-trong-5-nam-toi-100251113170935532.htm






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