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Experience intangible cultural heritage in Sa Pa - Beeswax painting

Participating in the "Vietnam Tourism Impressions" video/clip creation contest, the work "Experience intangible cultural heritage in Sa Pa - Beeswax painting" by Nguyen Thuy Duong brings a realistic and emotional journey of discovery of the art of beeswax painting - a national intangible cultural heritage.

Bộ Văn hóa, Thể thao và Du lịchBộ Văn hóa, Thể thao và Du lịch15/11/2025


The art of beeswax painting has ancient origins, closely linked to the self-sufficient lifestyle of the H'Mông people. From drops of golden beeswax, through the skillful hands of mountain women, each motif and pattern is created, imbued with the soul, love for their homeland, and a yearning for beauty.

The video presented viewers with majestic scenes of the Northwest mountains and forests, along with images of H'Mông women sitting beside linen canvases, meticulously using beeswax to create delicate lines. Each motif is not just decoration, but a language of the soul, telling stories about nature, life, and aspirations for happiness. Through each frame, viewers can feel the warmth from their hands, the smoke from the beeswax, and the love for the art of beeswax painting.

Experiencing intangible cultural heritage in Sa Pa - Beeswax painting - Photo 1.

Images from the artwork "Experiencing Intangible Cultural Heritage in Sapa - Beeswax Painting"

Beyond simply showcasing the fabric-making techniques, the video cleverly incorporates images of young tourists experiencing the process alongside artisans, painting, dyeing, and drying fabric in the sun. The smiles, the glances, and the sounds of the mountains blend together, making viewers feel as if they are truly living in that cultural space.

The artwork also serves as a gentle yet meaningful call to young people to visit the highlands, experience, and spread the beauty of beeswax painting – a source of pride for the H'Mông people and Vietnamese culture.

With its simple yet sophisticated camera angles, slow pace, and immersive experience, Nguyen Thuy Duong's video creates an authentic portrayal of H'Mong culture. The work is both documentary and emotionally resonant, evoking a sense of preservation and pride in the nation's cultural heritage. This is one of the videos that exemplifies the spirit of "Vietnam Tourism – Impressions from Authentic Values," where every frame shines with faith and love for the homeland.

The Vietnam Tourism Impression Video/Clip Creative Contest 2025 is currently accepting many unique entries, contributing to promoting the image of the country until November 15, 2025. The contest is organized into two categories: Short videos: no longer than 60 seconds; Long videos: no longer than 5 minutes.

Submission methods: Via the competition website: antuongdulichvietnam.bvhttdl.gov.vn; via email to the Organizing Committee: antuongdulichvietnam@bvhttdl.gov.vn; directly at the headquarters of the Center for Digital Transformation of Culture, Sports and Tourism; or by mail to: Center for Digital Transformation of Culture, Sports and Tourism - No. 20, Lane 2, Hoa Lu Street, Hai Ba Trung Ward, Hanoi City - Please clearly state on the envelope that the entry is for the "Impressions of Vietnamese Tourism" video/clip creation competition.

Experiencing intangible cultural heritage in Sa Pa - Beeswax painting - Photo 2.

Images from the artwork "Experiencing Intangible Cultural Heritage in Sapa - Beeswax Painting"

The Organizing Committee will award many attractive prizes for each category, including: 1st Prize: Total value of 58 million VND. Including: 15,000,000 VND in cash, 1 Yadea Velax electric motorbike (worth 29,990,000 VND), 2 Tam Coc - Trang An - Bai Dinh resort tour packages, 4 onsen tickets and 2 Sunworld Ha Long ticket packages (1 package includes access to 3 parks); 2nd Prizes: Total value of 45 million VND/prize. Each prize includes: 10,000,000 VND in cash, 1 Yadea Voltguard electric motorbike (worth 27,990,000 VND), 1 Tam Coc - Trang An - Bai Dinh resort tour package, 2 onsen tickets and 2 Sunworld Ha Long ticket packages (1 package includes access to 3 parks).

5 Third Prizes: Total value of VND 7,600,000/prize. Each prize includes: VND 5,000,000 in cash, 1 Tam Coc - Trang An - Bai Dinh sightseeing and resort combo, 1 Sunworld Ha Long ticket combo (1 combo includes access to 3 parks); 5 Consolation Prizes: Total value of VND 5,600,000/prize. Each prize includes: VND 3,000,000 in cash, 1 Tam Coc - Trang An - Bai Dinh sightseeing and resort combo, 1 Sunworld Ha Long ticket combo (1 combo includes access to 3 parks).

The voting prizes include: Overall voting prizes (each category): 1st Prize for the most voted-for video clip: Total value of VND 34,000,000. Including: VND 5,000,000 in cash, 1 Yadea Vekoo electric bicycle (worth VND 14,990,000), 2 Tam Coc - Trang An - Bai Dinh sightseeing and resort packages, 1 night's stay at Metropole Hotel Hanoi, 1 onsen ticket and 1 Sunworld Ha Long combo ticket (1 combo includes access to 3 parks).

Monthly Voting Prizes (each category): 1st Prize: Total value of VND 11,000,000. Including: VND 3,000,000 in cash, 2 Tam Coc - Trang An - Bai Dinh travel combos, 2 onsen tickets; 2nd Prize: Total value of VND 5,200,000. Including: VND 2,000,000 in cash, 1 onsen ticket and 2 Sunworld Ha Long combo tickets (1 combo includes access to 3 parks); 3rd Prize: Total value of VND 1,600,000. Including: VND 1,000,000 in cash, 2 Sunworld Ha Long combo tickets (1 combo includes access to 3 parks).

Experiencing intangible cultural heritage in Sa Pa - Beeswax painting - Photo 3.

Images from the artwork "Experiencing Intangible Cultural Heritage in Sapa - Beeswax Painting"

In addition, the Organizing Committee also awarded many supplementary prizes with attractive gifts from partner organizations such as: "Impressive Tourism in Ho Chi Minh City" Award: Target: Short videos (under 60 seconds) about tourism in Ho Chi Minh City with the highest number of votes from the audience. Prize: 01 OPPO Reno15 Series phone and travel accessories, with a total value equivalent to VND 20,000,000;

"Hanoi City Tourism Impression Award": Eligibility: Short videos (under 60 seconds) selected by the Judging Panel. Prize: A voucher for a 2-room or 2-night stay at the Metropole Hanoi Hotel, with a total value equivalent to VND 16,000,000.

Source: https://bvhttdl.gov.vn/trai-nghiem-di-san-van-hoa-phi-vat-the-tai-sa-pa-ve-sap-ong-20251114090620014.htm


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