OCOP products, typical products gradually exploit and promote the values of specialties, culture and traditions of localities. Thanks to the support, close coordination, and joint development between provinces and cities in the Mekong Delta and localities, the products have the opportunity to reach further, not only the domestic market but also step by step to the international market. world.
Customers visit the booth displaying OCOP products of the city. Can Tho at the Vietnam International Agricultural Fair 2024.
Set up connection channel
At the end of October 10, the Department of Industry and Trade of Can Tho City and the Department of Industry and Trade of Ho Chi Minh City Ha Noi Organize online meetings to exchange and connect businesses with OCOP products and typical products of the two localities. Participating in the connection activities, Can Tho City has businesses producing rice, herbal essential oils, instant herbal tea, soursop tea... Hanoi introduces businesses distributing regional specialties, businesses producing typical specialties, OCOP products. Businesses introduce their products and clearly inform about their connection needs...
Ms. Nguyen Kieu Oanh, Director of Hanoi Department of Industry and Trade, said that every year, Hanoi Department of Industry and Trade organizes about 40 exhibitions and connections for OCOP products and typical products. Hopefully, through this meeting, it will create good opportunities for Hanoi products to be consumed in Can Tho market and vice versa.
According to Mr. Ha Vu Son, Director of the Department of Industry and Trade of Can Tho City, Hanoi is a large market in the North; Can Tho is a large market in the Mekong Delta. The promotion and consumption of goods in these two markets has the power to spread throughout the region. The Department of Industry and Trade of Can Tho City is committed to supporting and facilitating units in the process of transporting and distributing products in the market.
Since 2016, through the annual Vietnamese Week in Thailand, Central Group and Central Retail Vietnam have cooperated with the Ministry of Industry and Trade to allow nearly 500 Vietnamese enterprises to introduce their products to Thai consumers, increasing export opportunities. In addition, popular seasonal fruits from Vietnam, such as lychee, longan and dragon fruit, are regularly exported to Thailand through Central Group's retail network.
On November 7, in Central Udon, Thailand, Central Retail Group Vietnam coordinated with the Investment and Trade Promotion Center of Ho Chi Minh City to Ho Chi Minh (ITPC) co-organized Vietnam Goods Week in Udon Thani, Thailand 2024 - Exhibition area introducing products of Ho Chi Minh City in Udon Thani, Thailand 2024 (Vietnam's Week in Udon Thani). The program aims to connect trade, promote the image and unique culture of Vietnam to consumers through the introduction of outstanding, high-quality products from nearly 40 enterprises of Ho Chi Minh City and other localities. Promoted products include agricultural products, processed foods, tea, coffee, dried foods, spices, pharmaceuticals, handicrafts, household appliances, fashion… all meet international export standards, with impressive packaging designs, including clean – organic products and environmentally friendly products.
Within the framework of the event, Central Group's purchasing team from the Tops supermarket chain will have the opportunity to connect directly with Vietnamese businesses, through the Vietnam - Thailand business connection program, supporting Vietnamese businesses to bring their products into Thailand's modern distribution system. Vietnamese businesses will also have the opportunity to visit and work with Business Associations in Thailand; survey supermarkets and modern distribution systems in Udon Thani, from which they can refer to and learn to develop and improve their competitive opportunities when entering the international market.
This activity is considered not only to help Vietnamese goods penetrate deeper into the Thai market through a large distribution system but also to be an opportunity to promote the image of the country, culture and products of Vietnam. The program is also an opportunity for Thai people and international friends to directly experience quality products from Vietnamese enterprises, and at the same time, it is a bridge to promote trade relations between Thailand and Vietnam, especially Ho Chi Minh City.
Ms. Jariya Chirathivat, Executive Vice President of Business Development of Central Group, said: “This activity demonstrates our commitment to promoting Vietnamese products not only domestically but also in the international market. The event does not stop at introducing the best Vietnamese products but also hopes to promote the connection with the Vietnamese and Thai business communities. With this solid foundation, we believe that it will encourage Thai consumers and the Vietnamese community in Udon Thani to welcome and support Vietnamese products, thereby further strengthening the trade relationship between Vietnam and Thailand.”
Promote promotion
Last October, the Supply-Demand Connection Conference between Ho Chi Minh City and other provinces and cities in 10 took place. This is one of the important events of the year that businesses in Can Tho City as well as other provinces and cities are interested in and want to participate in. Through each event, businesses have many opportunities to learn about the market, customer tastes, access many new business methods, as well as opportunities to increasingly improve their products to meet the increasing demands of the market.
Can Tho City Department of Industry and Trade participated in the Fair Program with 13 enterprises producing and distributing OCOP products, typical products such as rice, cordyceps, purple sticky rice cake, herbal instant tea, frozen seafood, etc. During the fair, these products were highly appreciated by enterprises, distributors and visitors to the exhibition. Enterprises also actively participated in activities implemented by the organizing committee as well as proactively interacted and sought partners to expand production and business activities. Accordingly, more than 30 enterprises and distributors learned about products, cooperation methods, and expected to sign contracts to distribute Can Tho enterprises' products in Ho Chi Minh City and the enterprise's system in provinces and cities across the country. In addition, Can Tho City businesses also access modern business methods, receive training support from businesses and livestream online sales, in order to take advantage of and exploit potential markets on social networking platforms.
At the Vietnam International Agricultural Fair 2024 (taking place from November 1 to 5) organized by the Can Tho Investment - Trade Promotion and Exhibition Fair Center (CPA) under the direction of the Can Tho City People's Committee, the promotion of OCOP products and typical products of localities across the country was positively received by the people.
Ms. Vo Thi Dung, in Thap Muoi district, Dong Thap province, excitedly said: "As a farming family, every fair Agriculture In Can Tho, my whole family came to visit and shop. Besides the biggest concern being agricultural machinery products, plant varieties, agricultural production technology, etc., my family also researched and bought all kinds of utensils and food introduced at the fair, because in my opinion, buying at the fair is safe and of good quality. This year's fair, I really like the booths selling OCOP products, typical products of regions across the country. In my opinion, promoting at the fair is a good opportunity for consumers to get information about products and reputable production facilities, which is very beneficial for businesses in the face of the trend of more and more people choosing to buy online. Because consumers will save information to order online if the product is of good quality."
Ms. Nguyen Thi Kieu Duyen, Director of CPA, said: With the Memorandum of Understanding on cooperation in promoting trade and investment between the three localities of Can Tho City, An Giang and Dong Thap province signed at this Fair, emphasizing the enhancement of regional linkages in trade and investment promotion. This memorandum of understanding will be the basis for the 3 Centers for trade and investment promotion of Can Tho, An Giang and Dong Thap to unify cooperation activities, support each other to promote strengths and potentials; contribute to promoting the socio-economic development of the 3 localities. The cooperation content focuses on accompanying, chairing, coordinating and participating in trade promotion and investment promotion activities in the linkage and cooperation program for socio-economic development of the Mekong Delta region... This cooperation will certainly contribute positively to supporting OCOP products, typical products of Can Tho city and localities.
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