Displaying Tet products in conjunction with the spring flower market:

The series of product display spaces associated with the spring flower fair, organized simultaneously by Hanoi city at four locations – Minh Chau, Kieu Phu, O Dien, and Lien Minh communes – from February 6th to 11th, left a deep impression.

Tens of thousands of people visited and shopped at the event. Photo: Thanh Tung.

Attracting tens of thousands of visitors and shoppers.

Taking place over five consecutive days, the exhibition spaces are designed to harmoniously blend traditional spring colors with modern elements, creating an attractive shopping, sightseeing, and experiential destination.

At each location, hundreds of typical products, regional specialties, OCOP products, rural goods, traditional craft products, and items for Tet (Lunar New Year) such as processed foods, confectionery, beverages, clean agricultural products, flowers and ornamental plants… are showcased.

Beyond simply being a sales space, these areas are meticulously designed with attractive displays, spring-themed photo-taking zones, miniature landscapes of peach and apricot blossoms, lanterns, and red couplets, creating a vibrant spring scene that attracts many people to visit, take photos, and shop.

Each commune has its own unique character, but they all share a common spirit of connecting trade, spreading the value of local products, and improving the quality of service for consumers.

Delegates visit the booths. Photo: Thanh Tung

Over the five days, the event attracted tens of thousands of visitors who came to explore, experience, and shop at all four locations. Particularly in the evenings and on the two weekend days, the shopping atmosphere was vibrant and bustling, with many stalls recording significantly higher revenue than expected.

Locals appreciated that the program was held right in their area, allowing them to access quality goods with clear origins and transparent pricing without having to travel far. The space for the spring flower fair combined with the display of typical products created a meaningful community gathering point in the days leading up to Tet.

Many experiential activities took place at the event. Photo: Thanh Tung

Ms. Nguyen Thi Hong, a resident of Minh Chau commune, shared: “In recent years, we have really hoped to have shopping centers like this right in our locality. The goods are abundant, of guaranteed quality, and beautifully decorated, creating a festive atmosphere for Tet. My family has almost bought everything we need for Tet here.”

Businesses have seen significant positive results from the spring flower festival. Photo: Thanh Tung.

The effectiveness of trade promotion is evident.

For the business community, the program is a practical opportunity to promote brands, expand markets, and directly understand consumer preferences. Many businesses consider this one of the most effective trade promotion activities at the end of the year.

Mr. Le Van Thanh – representative of Ecozone Vietnam Co., Ltd., a company producing and processing agricultural products and trading regional specialties, participating in all four locations in Minh Chau, Kieu Phu, O Dien, and Lien Minh communes, shared: “ The organizers provided excellent support from booth arrangement and communication to connecting with local authorities. The number of visitors was very high; people were very interested in asking detailed questions about the origin and production process and felt very confident buying our products. Our sales doubled compared to our expectations over the five days. More importantly, we gained many loyal customers through this event.”

The event attracted a large number of visitors and shoppers. Photo: Thanh Tung

Similarly, Mr. Bui Thanh Son, representative of SD Vietnam Trading and Service Co., Ltd., a producer of lotus leaf tea products participating in the exhibition in O Dien and Minh Chau communes, said: “ The thorough preparation, guaranteed security, and good communication have resulted in a very wide reach. This is truly an effective bridge between businesses and local consumers.”

Many businesses also expressed their desire for this model to continue to be maintained and expanded in the coming years, especially during holidays and Tet (Lunar New Year), in order to create even more favorable conditions for production and business and stimulate domestic consumption.

One of the key factors contributing to the success of the exhibition space series is the synchronized, responsible, and flexible involvement of the Hanoi Department of Industry and Trade, along with the authorities of the four communes of Minh Chau, Kieu Phu, O Dien, and Lien Minh, and the implementing unit, Vietnam Yellow Pages Joint Stock Company.

From site survey and space design to booth layout, ensuring product quality, security, and environmental hygiene, as well as communication efforts, everything was implemented systematically, helping the program quickly spread to a large number of people, creating a vibrant and enthusiastic atmosphere.

It can be said that the exhibition space showcasing typical products associated with the Spring Flower Fair of the Year of the Horse 2026 at 4 locations in the communes has clearly demonstrated its effectiveness in stimulating domestic consumption, supporting businesses in selling their products, and at the same time creating civilized shopping habits, prioritizing high-quality Vietnamese goods, while leaving a lasting impression on the people.

Source: https://hanoimoi.vn/trung-bay-san-pham-tet-gan-voi-cho-hoa-xuan-dua-hang-viet-den-voi-nguoi-tieu-dung-733346.html