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Media - "Pillar" in poverty reduction work

Diversifying information channels, promoting digital transformation and promoting the role of the community has helped narrow the gap in information access and expand economic development opportunities for people in Dray Bhang commune.

Báo Đắk LắkBáo Đắk Lắk26/11/2025

Buon Hra Ea Hning (Dray Bhăng commune) has 423 households with more than 2,100 people, of which ethnic minorities account for 99%. Agricultural production with key crops such as coffee, pepper and rice is still the main source of income for the people. In that context, raising awareness and providing timely information to people is considered an important solution to promote local economic and social development.

Mr. Y Păm Byă, Head of Hra Ea Hning village, said that in addition to mobilizing people to strictly implement the Party's policies, the State's laws and local regulations, the village also actively propagates preferential credit policies. Thanks to the activities of savings and loan groups, 100% of poor and near-poor households in the village have access to capital from the Social Policy Bank and policies under the Government's Program 1719. Thanks to that, people use capital for the right purposes, applying science and technology in production, especially in livestock and crop farming.

Along with economic support, the village also strongly implemented activities to raise awareness of digital transformation. Members of the Community Digital Technology Team guided people to use some basic digital skills such as: using online public services, online shopping, online payment, protecting themselves in cyberspace and using digital platforms for administrative procedures, installing Dak Lak So application... Thanks to that, people can access information more accurately and quickly, and effectively apply digital services to their daily life and work.

In addition, the propaganda work on changing backward customs has also brought about clear results. Community activities help people understand the harmful effects of early marriage and incestuous marriage, thereby gradually eliminating these customs. At the same time, the village promotes people to protect the environment, especially not keeping buffaloes and cows under the floor, regularly cleaning, and maintaining a green - clean - beautiful landscape.

Mr. Y Păm Byă, Head of Hra Ea Hning village (right cover) promotes livelihood models to people and actively participates in movements in the area.

In village 7, poverty reduction work has also achieved remarkable results. From 8 poor households in 2022, the village now has only 4 poor households and 2 near-poor households. This achievement is not only thanks to capital sources for developing cultivation, livestock, and household economy, but also comes from effective communication, helping people access timely information, understand policies and know how to apply them in real life.

One of the key factors that contributed to the success of the poverty reduction program is the information poverty reduction program. Through reports, television programs and newspaper articles, many stories about examples of overcoming difficulties and escaping poverty through will and personal effort have spread strongly in the community. These familiar and vivid stories not only inspire the spirit of rising up but also help villagers change their way of thinking and doing, thereby becoming more proactive on the path to escaping poverty.

In addition, in the area, the loudspeaker system continues to play a key role, being a familiar, fast and suitable information channel for the actual conditions in the village. At the same time, the village also established a Zalo group to grasp the thoughts and aspirations of the people, ensuring that information reaches the right audience and responds promptly.

Mr. Bui Van Quang, Head of Village 7, emphasized that when information is effectively transmitted, it not only opens the door to knowledge but also kindles hope and adds confidence to disadvantaged households. Thanks to that, communication has become one of the important "pillars" of poverty reduction work, helping people understand policies, rights and obligations, thereby proactively receiving support, boldly changing production methods and preventing the risk of falling back into poverty.

According to the Head of the Department of Culture and Society of Dray Bhang Commune, Le Huu Hung, Dray Bhang Commune always focuses on promoting propaganda work associated with the practical life of the people, especially ethnic minorities. The commune government regularly coordinates with organizations to organize community activities, conferences, and training courses to disseminate the Party and State's policies and guidelines in an easy-to-understand and accessible way.

In addition, the commune has also strengthened the monitoring work, grasped the thoughts and aspirations of the people to promptly resolve difficulties, support the right and accurate needs. Thanks to the flexible, close to the people and practical way of working, Dray Bhăng has created social consensus, promoted the spirit of self-reliance, self-improvement, contributing to improving the effectiveness of poverty reduction programs and socio-economic development in the locality.

Source: https://baodaklak.vn/xa-hoi/202511/truyen-thong-tru-cot-trong-cong-tac-giam-ngheo-5ba0081/


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