From Vietnamese people prioritizing Vietnamese products to Vietnamese people using Vietnamese products.

After nearly 17 years of implementation, the "Vietnamese People Prioritize Using Vietnamese Goods" campaign has transcended the boundaries of a mere movement to become a comprehensive action program.

In an interview with a reporter from the Industry and Trade Newspaper, Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ), analyzed the fundamental changes in the domestic market, new thinking in stimulating consumer demand, and the role of digital transformation in enhancing the competitiveness of Vietnamese goods.

Mr. Tran Huu Linh - Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade) - Photo: Nguyen Nam

From advocacy movement to sustainable action program

- Sir, the "Vietnamese people prioritize using Vietnamese goods" campaign has been underway for nearly 17 years. From the perspective of the Ministry of Industry and Trade - one of the core ministries implementing the campaign - how do you assess the results achieved?

Launched in 2009, the campaign has gradually moved beyond a mere advocacy movement to become a comprehensive action program, creating clear and sustainable changes in the domestic market. Most importantly, the campaign has contributed to changing the behavior, habits, and consumer culture of people and businesses in Vietnam, as well as the Vietnamese community abroad.

Through regular and focused information and communication activities, awareness of the quality, reputation, and competitiveness of Vietnamese goods is increasingly being raised. Simultaneously, the distribution system for Vietnamese goods is being strengthened in a sustainable direction, providing more direct access to consumers.

Specifically, during the period 2021-2025, from the initial 22 Vietnamese product sales points, localities have expanded to more than 800 points, effectively mobilizing social resources and receiving positive market reception.

Activities to connect and expand traditional distribution systems have also been implemented synchronously, forming substantive networks. Numerous conferences connecting supply and demand for goods, and programs such as the Agricultural Product Week, have been organized with increasingly rich content, linking product introductions, market connections, and the application of modern business methods.

Alongside this, the system of policies and laws on commercial infrastructure development has been gradually improved, creating a legal framework to promote the consumption of Vietnamese goods nationwide, with many important documents issued in the recent period.

In particular, market inspection and control have been significantly strengthened, thereby protecting the reputation of Vietnamese goods and consumer rights. Market management forces continue to affirm their leading role in the fight against smuggling, trade fraud, and counterfeit goods; gradually becoming more professional and modern, and strongly applying information technology in inspection and handling of violations. Many large-scale, inter-provincial violation rings and groups have been dismantled, contributing to market stability and protecting legitimate businesses.

A shift in mindset

- What new mindset regarding stimulating consumer demand is reflected in the nationwide campaign "Vietnamese people use Vietnamese products" launched under Decision No. 2269/QD-BCT, sir?

The "Vietnamese People Use Vietnamese Products" campaign demonstrates a clear shift in mindset: moving from promoting consumer behavior to winning over consumers with the product's real value, not just its origin.

The program's scope has also been expanded from "Vietnamese goods" to "Vietnamese products," including services provided by Vietnamese people such as tourism , finance, technology, digital transformation, etc., in line with modern consumer trends.

In addition, the campaign strongly promotes the shift from traditional business methods to digital transformation and e-commerce; aiming to build B2B-based trading platforms, gradually forming a derivatives commodity exchange when conditions are met, directly connecting international producers, exporters, and buyers, and eventually integrating with international commodity exchanges.

This new approach will have a profound impact on consumer behavior, as people shift from a mindset of "support" to one of "trust" based on quality and real value; prioritizing safe products and services with transparent origins; and increasingly embracing modern shopping methods on digital platforms.

The Vietnam Agricultural Products Week is one of the activities honoring Vietnamese goods organized by the Ministry of Industry and Trade - Photo: Nguyen Nam

Building market capacity for Vietnamese businesses.

- Digital transformation and e-commerce are identified as important tools in promoting domestic consumption. How will the Department coordinate with e-commerce platforms to enhance market capacity for Vietnamese businesses?

E-commerce is not only a consumption channel, but also a tool to help Vietnamese businesses enhance their competitiveness. In the coming time, the Department of Domestic Market Management and Development will strengthen coordination with e-commerce platforms through many practical activities.

The focus is on organizing training and guidance on digital sales skills, especially livestreaming skills, right at the raw material sources and production facilities, thereby building direct trust with consumers.

Simultaneously, the Department will coordinate the sharing of reports and data on real-time consumer trends. Through information on consumer preferences, designs, packaging specifications, prices, etc., businesses and cooperatives can promptly adjust their production plans and improve the suitability of their products to market demand.

The Department will also strengthen coordination in sharing data related to counterfeit and substandard goods so that e-commerce platforms can proactively control them, while also receiving information on purchasing power and consumption of Vietnamese goods, serving the purpose of regulating supply and demand and advising on the improvement of market management policies.

In addition, the Department will research and propose improvements to mechanisms and policies on the development of trade and logistics infrastructure, creating conditions for e-commerce platforms to build shared warehouse systems in various regions, helping businesses and cooperatives reduce costs and improve the efficiency of participating in the digital market.

Based on that, the Department will study launching the "Proud of Vietnamese Goods in the Digital Space" program, contributing to spreading the value of Vietnamese goods and enhancing the competitiveness of businesses in the context of the digital economy .

Thank you very much, sir!

The process of identifying Vietnamese goods has been revamped to be more diverse and visually appealing. The exhibition room showcasing genuine and counterfeit goods at 62 Trang Tien Street has been transformed into a product display and livestreaming space called "The Vitality of Vietnamese Goods," launched in February 2026. This helps people better understand the quality and value of Vietnamese goods, thereby encouraging the selection and use of Vietnamese products in daily consumption.

Source: https://congthuong.vn/tu-nguoi-viet-nam-uu-tien-dung-hang-viet-nam-toi-nguoi-viet-nam-su-dung-hang-viet-nam-443000.html