According to the news site, Vietnam is considered a vibrant, vibrant country rich in cultural identity.
The latest data this year from the Australian Bureau of Statistics (ABS) shows that the number of Australian visitors to Vietnam has far surpassed all other popular international destinations, increasing by 54% in the first quarter of 2025 compared to the same period in 2019.
Ms. Nicole Newport, Sales Director for Oceania at InsideAsia Tours, said that there is "clear evidence" that Vietnam is quickly becoming a popular tourist destination and this trend is expected to continue in the future.
According to her, with its geographical location close to Australia and rich experiences, from historical cities, bustling markets to majestic natural landscapes, the diversity of landscapes makes a visit to Vietnam feel like exploring many countries.
In addition, more than ever, more travelers are looking for meaningful cultural exploration trips that go beyond the usual tourist routes, said Ms. Newport.
Another factor that makes Vietnam an attractive destination for Australian tourists is the exchange rate between the AUD and the Vietnamese dong, according to Travel Money Oz. A spokesperson for Travel Money Oz said Vietnam has always offered Australian tourists incredible value. With the AUD steadily rising against the Vietnamese dong in recent months, tourists can enjoy even more benefits. This directly impacts on tourists' budgets, with an average meal or taxi ride costing around AUD5 and a 1-litre bottle of purified water costing around 80 cents.
Travel company Klook also reported a 250% spike in hotel bookings in Vietnam from March to June 2025 compared to the same period last year. The most searched destinations in Vietnam by travelers include Ho Chi Minh City, Hanoi , Da Nang, Ha Long Bay and Hoi An.
According to the latest Tourism Trends Report by the Australian Tourism Industry Association (ATIA), Vietnam was the country with the highest growth in Australian visitors in April, reaching 28.5%, followed by Japan with 17% and China with 12.7%.
Vietnam tourism growth spurt in first 6 months of the year
According to the General Statistics Office (Ministry of Finance), in the first 6 months of 2025, international visitors to Vietnam reached nearly 10.7 million, an increase of 20.7% over the same period last year and the highest number of visitors to our country in the first 6 months of the year in many years.
International visitors to Vietnam in the first 6 months of 2025 by means of arrival (Thousand people)
Of which, arrivals by air reached 9.1 million, accounting for 85.2% of international arrivals and increasing by 22.7% over the same period last year; by road reached 1.4 million, accounting for 13.1% and increasing by 10.9%; by sea reached 181.4 thousand, accounting for 1.7% and increasing by 10.0%.
By region and territory, visitors from Asia reached 8.4 million, accounting for 78.9% of the total number of international visitors to our country and increasing by 21.1% over the same period last year; visitors from Europe reached 1.3 million, accounting for 12.6% and increasing by 26.5%; visitors from America reached 582.8 thousand, accounting for 5.5% and increasing by 8.6%; visitors from Australia reached 304.2 thousand, accounting for 2.8% and increasing by 14.1%; visitors from Africa reached 25.2 thousand, accounting for 0.2% and decreasing by 0.3%.
The largest international tourist markets to Vietnam in the first 6 months of 2025 are: China, South Korea, Taiwan, the United States, Japan, Cambodia, India, Australia, Malaysia and the Russian Federation, respectively.
In recent times, the issuance of flexible and favorable visa policies has attracted more and more international visitors to Vietnam. From 2023, Vietnam will officially issue e-visas to citizens of all countries and territories, with a validity of up to 90 days and allowing multiple entries.
In addition, 27 countries will be exempted from visas, including a short-term visa exemption program for Switzerland, Poland and the Czech Republic from March 1, 2025 to December 31, 2025. This is a strong step towards the goal of making Vietnam a more convenient, friendly and accessible destination for global tourists.
International visitors to Vietnam in the period 2019-2025 (Million people)
Since the beginning of 2025, the tourism industry has actively implemented many activities to introduce and promote tourism with countries in the region and internationally. In addition, localities have promoted tourism stimulus activities, enhanced promotion and advertising in the direction of innovation, developed a variety of products and services to meet tourists' needs, and strengthened quality management and a healthy tourism business environment.
In 2025, the Vietnamese tourism industry aims to welcome 22-23 million international visitors, a number much higher than previous years. This is a challenging goal, especially when the tourism industry is in the process of recovering from the pandemic. With many potentials and advantages, along with specific solutions and strategies, Vietnam can achieve the set goals. However, this requires determination, efforts and breakthroughs in the last 6 months of the year from the entire industry, localities and businesses participating in tourism activities.
Source: https://baochinhphu.vn/vi-sao-viet-nam-dan-dau-danh-sach-diem-den-cua-nguoi-australia-nam-2025-102250715083415272.htm
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