Director of the Vietnam National Tourism Administration Nguyen Trung Khanh worked with Deputy Director of the Department of Culture, Radio, Television and Tourism of Zhejiang Province Tran Nhu Phuc
At the meeting, Director of the Vietnam National Tourism Administration Nguyen Trung Khanh expressed his thanks to the Deputy Director of the Department of Culture, Radio, Television and Tourism of Zhejiang Province for attending the Vietnam tourism promotion event in Hangzhou. This is the third stop of the Vietnamese delegation in this tourism promotion program. The Director also expressed his deep impression of Hangzhou's tourism approach and product and service system, especially the way it exploits China's unique cultural values.
Vietnamese people have long known Hangzhou as a famous destination of China in general and Zhejiang province in particular. Notably, in early November, Zhejiang province organized a cultural exchange and tourism promotion program in Hanoi, with the presence of Deputy Minister of Culture, Sports and Tourism of Vietnam Hu An Phong. This shows that the province and city have done a very good job in developing products and promoting tourism, attracting the attention of many international tourists, including Vietnam; at the same time showing the attraction of this destination to Vietnamese tourists.
The Director emphasized that Vietnam has identified China as one of the most important markets for sending tourists. Chinese tourists are always in the top 1 international tourist market to Vietnam, including a large number of tourists from Zhejiang province. The two countries currently have many direct flights connecting major cities of each other, including Hangzhou, which is a favorable factor to promote tourist exchange.
Vietnam has many suitable tourism products, meeting the tastes and needs of Zhejiang tourists. Especially in winter, when Chinese tourists tend to visit the South Central Coast and Southern Vietnam - where the climate is warm all year round, many beautiful beaches, brilliant landscapes and attractive cuisine . On the contrary, Vietnamese people also love to travel to Hangzhou because it has a mild, pleasant climate throughout the four seasons, along with unique historical architecture and a valuable culture.
Director Nguyen Trung Khanh also said that the Vietnam National Tourism Administration (formerly the General Department of Tourism) signed a Memorandum of Understanding with the Department of Culture, Radio, Television and Tourism of Zhejiang Province for the period 2010 - 2015, which has now expired. Therefore, to continue to exploit the potential for cooperation, the Director proposed that the two agencies study, discuss, and report to competent authorities to promote the re-signing of the agreement to coordinate and support each other in organizing and participating in tourism promotion programs.
Director Nguyen Trung Khanh presented a souvenir to Mr. Tran Nhu Phuc
Welcoming the Vietnamese delegation to Hangzhou city, Mr. Tran Nhu Phuc - Deputy Director of the Department of Culture, Radio, Television and Tourism of Zhejiang province shared that Zhejiang is a province located in the east of China, with a developed economy, the people's demand for travel is very large, they especially love the Southeast Asia region, in which Vietnam is always the destination chosen by Zhejiang tourists.
Therefore, to further strengthen the development cooperation between Vietnam and China in general, between Vietnam and Zhejiang province in particular, he proposed 4 key contents that need to be prioritized for implementation in the coming time. Specifically, the two sides need to strengthen the organization of tourism promotion and promotion programs in each other's countries so that people of the two countries can promote exchanges and mutual understanding, thereby contributing to the growth of tourists. Promote cooperation between Vietnamese and Chinese tourism businesses because this is the force that directly connects tourists. At the same time, promote cooperation between tourism training institutions, organize exchanges between lecturers and students of the two countries. In addition, increase sharing and exchange of experiences on the application of technology and artificial intelligence (AI) in tourism development.
The Deputy Director of the Department of Culture, Radio, Television and Tourism of Zhejiang province hopes that through this series of events promoting Vietnamese tourism in major cities of China, he will attract the attention of Chinese businesses, investors and tourists to choose Vietnam as their top priority destination.
Deputy Director of the Department Tran Nhu Phuc presented a souvenir to Director Nguyen Trung Khanh.
Expressing agreement with the proposals of the leaders of the Department of Culture, Radio, Television and Tourism of Zhejiang Province, Director of the Vietnam National Tourism Administration Nguyen Trung Khanh said that these are important contents, which are fundamental to promoting tourism cooperation between the two sides. In particular, the Director emphasized the content of cooperation and exchange of experiences in digital transformation, application of technology and artificial intelligence, which is considered one of the key factors for tourism to develop rapidly. At the same time, the two sides also need to strengthen the training of tourism human resources, which is a factor that directly determines the quality of tourism services.
In addition, the two countries' airlines are encouraged to continue to exchange, research, and cooperate to expand flight routes and increase flight frequency according to market demand. At the same time, it is proposed that the two sides actively participate and support each other in organizing international tourism events such as the VITM Fair in Hanoi, the ITE Fair in Ho Chi Minh City in Vietnam, the CITM Fair, the China - ASEAN Fair in China, etc.
The Director also suggested that the two sides coordinate to promote the effective implementation of the "Cultural and Tourism Cooperation Plan for the period 2023 - 2027" signed by the Minister of Culture, Sports and Tourism of Vietnam and the Minister of Culture and Tourism of China. This year, Vietnam and China celebrate the 75th anniversary of the establishment of diplomatic relations (1950 - 2025) and the Vietnam - China Cultural Exchange Year 2025, so the Director hopes that the two sides will continue to coordinate and support each other to organize more promotional activities to enhance exchanges, understanding and promote tourist exchanges.
Vietnam National Administration of Tourism
Source: https://bvhttdl.gov.vn/viet-nam-chiet-giang-trung-quoc-dinh-huong-hop-tac-chien-luoc-du-lich-trong-giai-doan-phat-trien-moi-20251128111314323.htm
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