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Vietnam – a friendly and exciting country to explore in the eyes of Australian tourists.

The Sydney Morning Herald (Australia) recently published an article stating that an increasing number of Australian and global tourists are visiting Vietnam. The fact that Vietnam officially welcomed its 20 millionth visitor on December 15, 2025, marks a significant milestone in the history of the country's tourism industry.

Báo Nhân dânBáo Nhân dân17/01/2026

The beauty of the Imperial Citadel - the heart of Hue at night. This is a destination loved by many tourists, especially those from Australia and around the world. (Photo: VNA)
The beauty of the Imperial Citadel - the heart of Hue at night. This is a destination loved by many tourists, especially those from Australia and around the world. (Photo: VNA)

Hue and Phu Quoc - destinations you can't miss.

Julietta Jameson, author of an article in The Sydney Morning Herald, expressed her admiration for the magnificent resorts in Phu Quoc, designed and decorated in a uniquely European style.

The author of the article compared some resorts in Phu Quoc, built in European style right in the middle of Asia, with streets resembling Disneyland, evoking images only seen in fairy tales.

"Meanwhile, on the other side of the island and further north, the town of Duong Dong retains its quintessential Vietnamese character: a bustling night market, beautiful beaches, and affordable tourist destinations," Julietta Jameson shared with The Sydney Morning Herald.

Overall, author Julietta Jameson concludes that the quality of tourism services in Phu Quoc is excellent, from luxurious resorts with unique styles to diverse and appealing cuisine . This indicates that Vietnam's tourism industry is at a turning point.

Accordingly, Vietnam is actively developing its tourism industry to meet the growing demands of international visitors. However, this sometimes creates limitations in maintaining harmony with the local context. Nevertheless, authenticity is preserved, reflecting the historical depth of a nation that has undergone centuries of upheaval.

Hue is a destination mentioned by The Sydney Morning Herald as a place that achieves a harmonious balance between tourism development and heritage preservation. Resorts and accommodations here are designed to reflect history, bearing the distinctive mark of the ancient capital, creating a comfortable and modern space for tourists while maintaining a deep connection to local culture. This element is also clearly reflected in the services offered by the resorts.

"Tourists can enjoy culinary delights at restaurants overlooking the Hue Imperial Citadel, a UNESCO World Heritage site. This is an activity that combines cultural experiences in a luxurious setting," suggests author Julietta Jameson.

According to The Sydney Morning Herald, Hue is a prime example of a destination where historical elements are subtly and carefully interwoven. The history of the ancient capital remains vividly present through time-worn walls and reconstructed architectural structures.

Even a "cultural cruise" to watch the sunset on the Perfume River in Hue is a pleasant surprise for tourists. Visitors can directly listen to performances of Hue's royal court music on the romantic Perfume River. This exciting journey will lead towards Nguyen Hoang Bridge – a new landmark of Hue city. The bridge is decorated with details reminiscent of the Nguyen Dynasty, most notably the system of galvanized steel umbrella-shaped lights, creating a captivating light display in the evening.

Maintain Balancing tourism development and heritage preservation.

Besides Phu Quoc and Hue, The Sydney Morning Herald also mentioned the Trang An Scenic Landscape Complex (Ninh Binh). Trang An was recognized as a UNESCO World Heritage Site in 2014, notable for its limestone mountain landscape and unique system of rivers and canals.

However, author Julietta Jameson expresses concern that popularity as a tourist often comes with negative consequences such as overcrowding due to a large number of visitors per day, emissions from boats, and traffic congestion.

These factors could lead to a gradual loss of tranquility – an element that attracts tourists. At the same time, they pose challenges to sustainable tourism management.

Author Julietta Jameson shared that, in the context of Australian tourists in particular and international tourists in general increasingly choosing Vietnam as a travel destination, the solution lies in promoting conscious and responsible travel choices. "Vietnam officially welcoming its 20 millionth international visitor on December 15, 2025, marked a historic milestone for the tourism industry," Julietta Jameson emphasized.

The Sydney Morning Herald noted that Vietnam is a hospitable country, and this alone is enough to attract tourists. However, developing tourism responsibly also requires attention to cultural preservation, and the selection of operators and destinations committed to sustainable development.

In addition, investment should be made in models that truly benefit local communities and preserve cultural heritage. These choices will determine the future direction of Vietnam's tourism industry.

Vietnam is actively developing its tourism industry to meet the growing demands of international visitors. However, this sometimes creates challenges in maintaining harmony with the local context. Nevertheless, authenticity is preserved, reflecting the historical depth of a nation that has experienced centuries of upheaval.

Source: https://nhandan.vn/viet-nam-dat-nuoc-than-thien-dang-kham-pha-trong-mat-du-khach-australia-post937572.html


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