Vietnam promotes tourism in key markets

B2B business networking activities took place enthusiastically within the framework of the Vietnam tourism introduction program in Sydney, Australia. Photo: TITC

Australia is currently among the markets with stable growth rates in Vietnam tourism. According to the Vietnam National Administration of Tourism, in 2024, Vietnam will welcome 490,880 Australian visitors, an increase of 26% compared to the previous year.

In the first 10 months of 2025, the number of visitors from Australia reached 447,470, an increase of 13% over the same period. This is considered a positive signal, reflecting the effectiveness of the series of promotional activities abroad that the Vietnamese tourism industry has continuously implemented.

The upgrade of Vietnam and Australia to Comprehensive Strategic Partnership from March 2024 opens up a framework for deeper cooperation in the tourism sector. Immediately after this milestone, roadshows, cooperation conferences and destination introduction activities were held in Melbourne, Perth and many major cities in Australia.

The activities aim to enhance the presence of Vietnamese tourism in this market, while creating a connection channel between management agencies, associations, airlines and travel businesses of the two countries.

This year, Vietnam continues to organize a program to introduce Vietnam tourism in Sydney, Australia at the end of November.

According to Deputy Director of the Vietnam National Tourism Administration Ha Van Sieu, Australia is an important market with great attraction for Vietnamese products.

Vietnam possesses a rich world heritage system, a coastline of more than 3,000 km, international standard resort and entertainment services, and a diverse product portfolio such as sustainable eco-tourism, cultural tourism, health care tourism and experiential tourism. Vietnamese cuisine is also considered suitable to the tastes of Australian tourists.

The Vietnam National Administration of Tourism organized a program to introduce Vietnam tourism in Sydney, Australia at the end of November. Photo: TITC

The air network between the two countries is increasingly convenient, with many direct flights from Sydney, Melbourne and other cities to Hanoi, Ho Chi Minh City operated by Vietnam Airlines , Vietjet Air and several other airlines. Vietnam has applied E-visa for Australian citizens with a maximum stay of 90 days, making entry procedures simpler and supporting destination promotion activities.

In addition to enhancing the image of Vietnam, the tourism industry has identified connecting businesses as the focus of promotion activities in the Australian market. Meetings within the framework of the promotion program create conditions for businesses of the two countries to exchange information, share products, establish cooperation and exploit market demand. Deputy Director Ha Van Sieu believes that with the support from the two governments and diplomatic agencies, tourism can become a bright spot in the Vietnam - Australia cooperation relationship.

Deputy Consul General of Vietnam in Sydney Tran Thi Thanh My assessed that tourism is a lively bridge, contributing to enhancing understanding between the people of the two countries. She said that the community of more than 360,000 Vietnamese people in Australia is a force of "cultural ambassadors", creating a good foundation to promote exchanges and support tourism promotion activities.

Vietnam's prominent destinations such as Ha Long Bay, the cave system in Quang Tri, Hoi An ancient town, the Hue Monuments Complex and its rich cuisine continue to attract the attention of Australian tourists.

Maintaining promotional programs in Australia in particular and internationally in general is considered an important strategy of Vietnamese tourism in the market expansion period.

Based on positive signals of cooperation from businesses, along with the interest of Australian partners, the tourism industry expects the number of visitors from this market to continue to grow, contributing to the goal of enhancing Vietnam's position on the regional tourism map.

NINH PHUONG

Source: https://laodong.vn/du-lich/tin-tuc/viet-nam-day-manh-quang-ba-du-lich-tai-thi-truong-trong-diem-1618618.html