The transformation of Vietnam tourism
The era of "all-season" tours in Vietnam is gradually coming to an end, giving way to a new and more attractive trend: seasonal experiential tourism. Travel agencies are actively innovating their products, creating in-depth itineraries, closely linked to the unique beauty of each time of the year to attract and retain tourists.
This change comes from the actual needs of tourists. Many people have felt bored with the same itineraries over the years. Instead of "instant noodle" tours, Vietnamese tourists, especially the younger generation and families, increasingly want unique, personalized and timely experiences.
Four Seasons Experience Map
The strategy of dividing products into seasonal segments is being widely applied, turning Vietnam into an attractive year-round destination with unique experience stories.
Summer (June - August): Ocean and Highland Energy
This is the peak season for beach tourism and family activities. Destinations such as Nha Trang, Phu Quoc, and Da Nang are always bustling. However, the experience does not stop at swimming and eating seafood. New tours are designed to combine wellness, beach sports , suitable for multi-generational families or corporate team building activities. In addition, cool plateaus such as Da Lat and Sa Pa are also ideal choices to avoid the heat.
Autumn (September - November): The golden colors of the North invite
When autumn comes, the North becomes the center of attention with unique natural and cultural experiences. Tourists have the opportunity to "hunt" for the golden season on the majestic terraced fields in Mu Cang Chai, or go to Ba Vi ( Hanoi ) to hunt for clouds and see wild sunflowers in full bloom. The combination of natural landscapes and indigenous culture has helped these tours achieve high occupancy rates right from the start of sales.
Winter and Spring: Festivals and Flowers
Winter brings unique products such as snow hunting tours in the northern highlands. This is also the time of major festivals such as Christmas and New Year, attracting a large number of tourists. Even familiar destinations such as Da Lat become new with tours designed according to the flower season, from wild sunflowers, purple phoenix flowers to cherry blossoms, creating different reasons for tourists to return.
Positive signals and challenges
This innovation has brought positive results. According to data from Agoda in the first 6 months of 2025, Vietnam has risen to third place in the top 5 Asian countries with the highest number of returning visitors. In particular, Da Nang has appeared in the top 10 Asian cities with the highest rate of returning visitors for the first time.
However, the tourism industry also faces many challenges. Many companies exploiting seasonal products can lead to saturation. According to Mr. Pham Anh Vu, Deputy General Director of Viet Tourism Company, the company that creates more unique experience products will have the advantage.
In addition, ensuring service quality during peak season is a big problem. Overcrowding can lead to an increase in service prices of 30-50% and a decline in the quality of accommodation and transportation. For sustainable development, units need to strengthen consulting, customer care and close cooperation with partners at the destination.
With the goal of welcoming 25 million international visitors and 150 million domestic visitors by 2025, creating unique products and dedicated services is considered a vital factor, helping the Vietnamese tourism industry make its mark on the world map.
Source: https://baodanang.vn/viet-nam-kham-pha-4-mua-theo-mot-cach-hoan-toan-moi-3311751.html
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