Hanoi – On August 15, Vinpearl was honored by Brand Finance - the world's leading organization in brand valuation - as the unit with the highest brand strength growth in Vietnam, consolidating its leading position in the field of entertainment and resort tourism.
Specifically, Vinpearl is in the Top 3 brands with the largest brand strength index in Vietnam along with 2 representatives in the finance and banking sector, Vietcombank and MBBank . According to Brand Finance's assessment, this unit has impressively improved through 25 rankings, achieving the highest brand strength growth rate. In terms of valuation, Vinpearl is in the Top 50 strongest and most valuable brands in Vietnam in 2023.
Brand strength is evaluated by Brand Finance based on factors such as Customer Experience, Motivation and Brand Preference that positively impact Consumer Behavior to bring about optimal Business Efficiency. In 2023, Vinpearl will continuously improve the experience at world-class tourist complexes with perfect service quality at every touchpoint. In particular, the customer database, one of the core platforms that Vinpearl focuses on building and maximizing security with nearly 2 million people, including nearly 400,000 loyal user accounts.
As one of the first enterprises to proactively develop the international market since Vietnam officially opened, Vinpearl achieved a recovery rate of revenue and number of visitors in the first 7 months of 2023 20% higher than other hotel chains in the same 5-star segment at the destination. A series of international events, new entertainment trends... were pioneered by Vinpearl, contributing to elevating the destination and bringing the world's quintessence to Vietnam, promoting the strong development of national tourism after the pandemic...
The annual WonderFest sea festival, founded by VinWonders - a member of Vinpearl, brings a series of high-class entertainment tourism events and international music festivals, which are a special mark of Vietnamese tourism this summer. In the coming time, WonderFest plans to continue to identify top destinations: Phu Quoc United Center, Vinpearl Nha Trang, Vinpearl Nam Hoi An... on the world tourism and music map.
Held for the first time in Nha Trang, with the combination of top-notch music and a leading tourism ecosystem, WonderFest 2023 brings an endless festive atmosphere and unlimited sublimation of emotions to all visitors, creating a new and attractive highlight throughout the 53-day festival. In particular, the super music festival 8Wonder with the participation of globally influential music star Charlie Puth and 7 famous Vpop hitmakers has brought to a satisfying end the special entertainment and experience tourism brand, making Nha Trang a "must-visit" destination of the year.
VinWonders theme park chain nationwide is also constantly upgraded and expanded with hundreds of world-class entertainment activities, worthy of the No. 1 position in entertainment, discovery, culture and festival experiences.
Vinpearl Resorts & Hotels, a chain of hotels and resorts located in the most beautiful coastal areas in Vietnam, is at the forefront of creating trendy tourism trends. This is a "resort paradise" that is especially loved by tourists for its stunning natural beauty, stylish and unique themed villas, and countless quintessential experiences in accommodation, cuisine, meetings, and special experiences. In particular, Vinpearl is a pioneer in promoting the development of green tourism with a series of new activities: Green tour - planting trees, exploring cuisine in the style of "from the chef's garden to the dining table", energy-saving lights-off hours, recycling classes, etc.
Vinpearl Golf - the leading golf course management and operation brand in Vietnam continues to make a strong impression thanks to its professional service, international-class course system, possessing aesthetic beauty, in harmony with the natural landscape and creating special challenges for golfers. In addition to 4 famous destinations in Phu Quoc, Nha Trang, Nam Hoi An, Hai Phong, Vinpearl Golf is also the operator of Cape Wickham Golf Links (Tasmania, Australia) - the course holding the No. 1 position among golf courses introduced in Australia, creating unique golf tours nationwide and reaching out to the world.
Pioneering in promoting the national destination brand, Vinpearl continues to affirm its leading position in the field of resort tourism and entertainment in Vietnam and the region./.
About Vinpearl: Vinpearl is the largest tourism - resort - entertainment service brand in Vietnam with a chain of hotel, resort, spa brands, 5-star conference centers, cuisine and golf courses and international standard entertainment areas located at the most famous tourist attractions in Vietnam. After 20 years of continuous development, Vinpearl has 45 resort hotels in 17 provinces and cities nationwide with a room capacity of over 18,500 hotel rooms and villas, 3 theme parks and 2 entertainment areas, 2 conservation and care parks for semi-wild animals, 4 golf courses, and is expected to continue to expand in Vietnam and around the world. More information: https://vinpearl.com/ About Brand Finance: Brand Finance Plc is the world's leading brand valuation company, established in 1996 in London, UK. This is the only company that owns a brand valuation method that meets ISO 10668 standards on valuation standards, present in more than 20 countries worldwide. Every year, Brand Finance conducts valuation of more than 70,000 brands worldwide and this is the 8th year that Vietnam has been included in the list of countries with brand valuation by Brand Finance, with Brand Finance Asia Pacific (headquartered in Singapore) responsible for publishing the list. More information: www.brandfinance.com |
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