Vietnam tourism promotion website continues to rise in rank, ranked 2nd in the region

The website promoting Vietnamese tourism abroad of the Vietnam National Administration of Tourism at vietnam.travel has recently continued to increase its ranking in the world, ranking 2nd in Southeast Asia.

According to similarweb.com (a website specializing in analyzing and ranking websites worldwide ), in October 2025, the website vietnam.travel of the Vietnam National Administration of Tourism ranked #104,698 in the world, an increase of 16,000 places compared to March 2025.

In the Southeast Asia region, Vietnam's website ranked 2nd, just after Thailand's travel website (rank #51,251), above Singapore (rank #109,858), far surpassing Indonesia (rank #203,665), Malaysia (rank #216,688), Philippines (rank #1,687,836).

Website ranking information vietnam.travel on similarweb.com platform

The countries with the most traffic to the vietnam.travel website are the US, Australia, Singapore, Indonesia, etc. In which, traffic from the US market increased by 40.8%, from Singapore increased by 34%, from Indonesia increased by 41.6%, from Australia increased by 4% in the past month.

In addition, some important indicators of the Vietnamese website are higher than those of the Thai website. Regarding the average number of pages viewed/visit, the vietnam.travel website has an index of 1.92 pages/visit, higher than the Thai website (1.49 pages/visit). Regarding the average time/visit, the vietnam.travel website is 44 seconds, higher than the Thai website (36 seconds). The bounce rate of the vietnam.travel website is 49.8%, much better than the Thai website (60.1%). These indicators reflect the attractiveness, appeal, and coherence of promotional content on the vietnam.travel website is quite good.

Some other notable indicators, the percentage of users accessing the vietnam.travel website via mobile phones accounts for 66.96%, accessing from desktop computers accounts for 33.04%. The number of visits to the vietnam.travel website via search engines accounts for nearly 50.71%, direct visits account for 26.17%, showing that the level of awareness of the vietnam.travel website brand in the world is quite good, higher than the Thai website (18.66%).

Website vietnam.travel of Vietnam National Administration of Tourism specializes in promoting Vietnamese tourism abroad.

The website vietnam.travel is the official information channel of the Vietnam National Administration of Tourism, directly managed and operated by the Tourism Information Center to bring the image of Vietnam tourism to the world. Recently, the Tourism Information Center has implemented a comprehensive communication strategy, combining the website vietnam.travel and social networking platforms such as Facebook, Instagram, YouTube... Thereby, strongly spreading the message of safe, friendly and vibrant Vietnam tourism, especially during the peak international tourism season at the end of the year.

Tam Coc boat station

The media campaigns focus on widely introducing the open visa policies of the Vietnamese Government - an important factor in attracting international tourists. Along with that, a series of video clips, articles and vivid images are constantly updated, introducing products, services and unique destinations such as Ha Long, Phu Quoc, Ninh Binh, Da Nang...

Vietnam - The region's top attractive destination

According to the General Statistics Office (Ministry of Finance), in October 2025, the number of international visitors to Vietnam reached 1.73 million, 13.8% higher than the previous month and 22.1% higher than the same period in 2024. In the first 10 months of 2025, the total number of international visitors reached nearly 17.2 million, an increase of 21.5% over the same period last year.

The boom in tourism has led to a rebound in the retail market. Revenue from accommodation and food services in the first 10 months of 2025 is estimated at VND695.1 trillion, accounting for 12.0% of total retail sales of goods and consumer services revenue and up 14.6% over the same period last year. Meanwhile, revenue from tourism is estimated at VND77.4 trillion, accounting for 1.4% of total retail sales of goods and consumer services revenue and up 19.8% over the same period last year.

Thanks to its innovative approach and engaging content, Vietnam is emerging as one of the hottest destinations in Asia. According to forecasts by leading market research firm BMI, Vietnam could welcome more than 22 million international visitors in 2025, far surpassing the record of 18 million in 2019, marking a strong recovery of the tourism industry after the Covid-19 pandemic.

While some countries in the region are still affected by instability and insecurity, Vietnam stands out with its stable, safe environment and flexible tourism opening policy. Notably, BMI Regional Director Brandon Msimanga commented: "Vietnam is surpassing Thailand to become the top destination for Chinese tourists." Of the 17.2 million international visitors to Vietnam, 4 million were from China. Meanwhile, in the past 10 months, the number of international visitors to Thailand decreased by 7.23%; revenue from the international market decreased by 4.53%. Chinese tourists to Thailand only reached 3.8 million, down about 30% compared to the same period last year. This change comes from concerns about tourism safety in Thailand and the trend of more cautious spending by Chinese tourists.

Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh and film producer Rahul Bali take a souvenir photo with the poster of the film "Love in Vietnam". Photo: TITC

Vietnam’s push to market its tourism through cinema is also a key factor. Foreign tourists are drawn to a variety of films and music videos showcasing Vietnam’s culture and landscapes, from Netflix’s “A Tourist’s Guide to Love” and Bollywood’s “Love in Vietnam” to viral YouTube videos by Vietnamese singers. Major domestic corporations have sought to tap into the country’s growing popularity, with Sun Group launching Sun PhuQuoc Airways this month to focus on attracting tourists to Phu Quoc Island.

2025 is also a special time for Vietnam with a series of major events: the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2025), the 80th anniversary of Vietnam's National Day (September 2, 1945 - September 2, 2025), along with a series of other exciting economic, political and cultural events. These milestones contribute to making Vietnam the focus of international media attention, opening up a golden opportunity to promote the national image.

Vietnam National Administration of Tourism

Source: https://bvhttdl.gov.vn/website-quang-ba-du-lich-viet-nam-tiep-tuc-tang-hang-xep-thu-2-khu-vuc-20251111082640108.htm