“Sure Win” Business Trends in Commercial Complexes

Tapping into Million Dollar Business at World's Top Destinations

A report by the World Tourism Organization (UNWTO) shows that modern shopping and entertainment destination complexes are one of the most effective destination promotion tools of many major cities in the world, notably Gotemba (Japan), Clarke Quay (Singapore), Icon Siam (Thailand),...

The common point of world-class commercial and entertainment complexes is that they are all strategically located, have unique scale and industry planning, and operate 24/7, providing an attractive experience from day to night in just one destination for tourists.

*Clarke Quay - Singapore's busiest shopping and entertainment destination at night*

A typical example is Clarke Quay - a bustling and bustling entertainment venue on the banks of the Singapore River with countless restaurants, eateries and also a port with the historical beauty of the Lion Island. Besides the bustling chain of stores, there are activities and events taking place every weekend, typically the ZOUK Out music festival - Singapore's most spectacular annual music festival attracting tens of thousands of tourists from all over the world.

In Thailand, Sook Siam - the "indoor floating market" located in the Icon Siam shopping mall is also considered a "must-go" food paradise for tourists. In addition to exploring the cuisine of the Golden Temple country, visitors can also enjoy folk performances and unique works of art.

Thanks to well-planned planning and innovative entertainment and shopping experiences that attract tourists 365 days a year, these world-famous destination complexes have brought in millions of dollars in retail revenue.

The "three-legged" multi- experience retail tourism complex model first appeared in Nha Trang

Vietnam is a coastal country with great tourism potential. If sea tourism is well exploited, combined with entertainment, recreation and shopping, it can bring in huge profits, not inferior to famous destinations in the world. For example, Nha Trang, this beautiful coastal city is becoming an attractive destination for the world's super-rich with weddings and luxury yacht parties.

*In mid-2023, Asia's largest superyacht, Spectrum of The Seas, docked, bringing 4,000 international tourists from France, Germany, Spain, Hong Kong, Thailand... to Nha Trang.*

When mentioning Nha Trang, we cannot ignore the Vinpearl Nha Trang resort complex with a huge tourism ecosystem from Vingroup: Vinpearl luxury hotel chain, VinWonders theme park, Vinpearl golf course and countless services and utilities to meet all the needs of tourists.

*Vingroup's giant ecosystem in Nha Trang*

Grasping the modern shopping needs as well as taking advantage of the growing tourism potential in Nha Trang, the international retail complex Vinpearl Ben Cang - Vinpearl Harbour in the Vinpearl Nha Trang resort complex was born, bringing attractive business opportunities. In particular, this is the first "tripod" retail complex model in Vietnam: Commercial area, Vincom Trade Center and unique "Indoor Market".

Located at the starting point of Hon Tre Island, Vinpearl Ben Cang - Vinpearl Harbour easily welcomes millions of tourists and super cruise ships visiting the island from Nha Trang city by high-speed boat or the world's longest sea-crossing cable car.

*Vinpearl Ben Cang - Vinpearl Harbour lights up, becoming a "must-try" destination for tourists when coming to Nha Trang. Photo: Quoc Bao*

Applying the successful formula distilled from the world's leading destination complexes, Vinpearl Ben Cang is planned based on the rich experience journey of tourists from day to night with a series of amenities, services, retail combined with carefully organized festivals and shows. Every street corner here regularly hosts exciting events throughout the 365 days of the year to help retain tourists.

*The 8Wonders super concert took place at Vinpearl Harbour Commercial Area Square with the appearance of global star Charlie Puth and attracted more than 10,000 audiences from all over the world.*

Next to the Vinpearl Harbour commercial area, for the first time in Nha Trang, there will be an “Indoor Market” model. Vinpearl Harbour promises to become a “destination within a destination”, with a “food paradise” designed in a traditional style, clothing kiosks, famous local products and garments, and performances imbued with Vietnamese folk culture.

*A miniature Vietnam will be present at Vinpearl Harbour Indoor Market*

Vinpearl Harbour also offers visitors the "million dollar" live action show on the sea "Rise of the Mermaid" appearing for the first time in Vietnam. The show will be broadcast in 2024, contributing to lighting up the commercial complex to be more vibrant and bustling every night.

*Newly revealed images of the blockbuster show Rise of the Mermaid at Vinpearl Harbour*

A representative of Vincom Retail, the unit that plans the product line and manages the Vinpearl Harbour commercial area, said: “The Vinpearl Ben Cang - Vinpearl Harbour complex is oriented to become the first 24/7 retail, shopping and entertainment destination by the bay in Vietnam, with a continuous chain of activities that bring the most comprehensive experience. This place not only gathers high-class resort and entertainment services, but we also create “unique” experiences that attract domestic and foreign tourists to come and have fun, enjoy and shop.”

Currently, Vinpearl Ben Cang commercial area has recorded the presence of a series of famous brands such as Adidas, Beverly Hills Polo Club, Skechers; Trung Nguyen Legend; Mekong Connect restaurant and tourism service complex with the culinary experience in the heart of Yen Cave appearing for the first time in Vietnam. In particular, this is also the first place where the two No. 1 Korean streetfood brands Hankki and Samjin Amook "landed", along with a series of unique bar and lounge models such as the nightlife and lifestyle complex L'ia Mixology & Mamamoon, Wonder Club, GMC Discotheque, The S Hookahs will complete the "sleepless" experience journey 24/7 here.

*Representatives of Vincom Retail and tenants attended the signing ceremony at Vinpearl Ben Cang Commercial Area - Vinpearl Harbour*

In addition, the rental support policy from Vincom Retail is also an important factor attracting businesses to seek opportunities at Vinpearl Ben Cang. Specifically, tenants will be exempted from rent for up to 2 years; Support for the cost of completing the premises up to 1.75 million/m2; Support revenue with a voucher of 30 million/03 months. This policy opens up a "leisurely" business opportunity to minimize initial investment costs and have a huge number of customers available to exploit.

Possessing the potential of one of the most attractive destinations in the Central region, the Vinpearl Ben Cang - Vinpearl Harbour commercial complex opens up breakthrough business opportunities that are not inferior to successful complexes in the world.

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