In the context of a rapidly growing digital economy , online export has become one of the important trends helping businesses expand their international markets.
Many opportunities, many challenges
In the context of a rapidly growing digital economy, online exports have become one of the important trends helping businesses expand their international markets. According to a report from the Ho Chi Minh City Investment and Trade Promotion Center (ITPC), Vietnam is emerging as a bright spot in the global supply chain. Strong industries such as beauty, fashion , food and beverage all have impressive search growth rates, thanks to the strong shift to B2B (business-to-business) e-commerce platforms.
However, along with opportunities are significant challenges, especially when businesses face strict requirements from international markets. One of the biggest issues today is managing risks related to legality, transaction processes, and information transparency requirements in cross-border e-commerce.
To participate in cross-border e-commerce, businesses cannot rely solely on the natural development of the platform but need to have thorough legal preparation.
Ms. Ho Thi Quyen, Deputy Director of ITPC, said at the Training Conference "Legal aspects of doing business on e-commerce platforms: Challenges and opportunities", that businesses need to improve their management capacity, pay attention to legal factors, regulations on origin, and transparent transaction requirements. According to Ms. Quyen, compliance with these requirements not only helps businesses minimize legal risks but also creates a competitive advantage when participating in FTA (Free Trade Agreement) markets.
Another point worth noting is the strong growth of platforms such as Alibaba.com, where 74% of millennial B2B buyers are looking for new suppliers, requiring an experience similar to personal consumer transactions. Mr. Tran Thanh Nghi, Verified Supplier Partner Manager at Alibaba.com, also pointed out that Vietnam's industry is growing strongly on this platform, with some industries having impressive search growth rates such as beauty (191%), fashion & accessories (188%) and food & beverage (104%). However, the increase in transaction volume means that businesses are facing fierce competition in terms of capacity profile and transparency.
What to do to overcome difficulties?
To participate in cross-border e-commerce, businesses cannot rely solely on the natural development of the platform but need to have thorough legal and risk management preparation. One of the important factors recommended by experts is the full preparation of necessary legal documents when exporting, including commercial invoice, packing list, bill of lading, and certificate of origin (C/O).
To be successful in cross-border e-commerce, businesses must proactively grasp the legal regulations related to their products in each target market.
Mr. Le Sai Gon, PhD and Founder of SIMEX Import-Export Training Center, emphasized that these documents are not only mandatory requirements but also decisive factors in whether businesses can take advantage of incentives from the Free Trade Agreement or not. The complex regulations on origin in current FTA agreements, if not clearly understood, will easily cause businesses to be denied tariff incentives, causing cost losses and affecting business reputation.
According to Mr. Le Sai Gon, to be successful in cross-border e-commerce, businesses must proactively grasp the legal regulations related to their products in each target market. This not only helps businesses avoid risks from the authorities but also increases the chances of success when participating in free trade agreements.
In addition to legal issues, businesses also need to pay attention to transparency and profile factors. Mr. Pham Van Viet, Chairman of Viet Thang Jean Company Limited, said that competition today is not only about price but also about the quality of the business's profile. According to statistics, 70% of B2B buyers on cross-border e-commerce platforms evaluate suppliers based on their profile data. This is extremely important in the context of e-commerce, where the transparency and reliability of suppliers can determine the purchasing decision of partners.
To avoid risks in transactions, businesses also need to focus on building long-term relationships with partners and maintaining flexibility in contract terms. Requirements on environmental standards (ESG) and carbon emissions are becoming increasingly important, especially for industries with a large impact on the environment such as textiles. Mr. Pham Van Viet warned that in the future, requirements on product traceability will become increasingly strict, requiring businesses to have a clear quality control system and product certification.
A typical success story is the transformation from the traditional wholesale model to online export of Hanh Sanh Production Trading Service Company Limited. According to Mr. Steven To, Deputy CEO of Hanh Sanh Company, joining the Alibaba.com platform and achieving Verified Supplier standards has helped the business expand its market to more than 8 countries, with revenue from this channel growing steadily. Hanh Sanh's story is a clear demonstration of the importance of careful preparation of legal documents and capacity profiles in the online export environment.
In the context of global competition and strict legal requirements, businesses need to be aware of the importance of digital transformation in export activities. Building a strong technology system, combined with strict compliance with legal procedures, will help businesses not only protect themselves from risks but also create a solid foundation for development in the cross-border e-commerce environment.
Source: https://vtv.vn/xuat-khau-truc-tuyen-doanh-nghiep-can-lam-gi-de-tranh-rui-ro-100251128170332052.htm
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