Actress Huong Giang plays the role of wife Xuan, Meritorious Artist Thuy Lien plays the role of the shrewish mother-in-law and Tien Loc plays the role of the husband named Loc in Filial Piety, Love - Photo: cut from screen
The film "The Filial Piety and the Love" is produced in a short-duration style, shot in a vertical format, suitable for the psychology of young audiences who often surf on their phones today.
The film tells the story of the tense relationship between mother-in-law and daughter-in-law, through the story of Loc and Xuan. Each episode is just over three minutes long but receives thousands of comments and thousands of shares.
Watching is frustrating but still watching
With each passing episode, viewers are filled with anger at the unreasonable mother-in-law and the lazy second son who only depends on his brother and sister-in-law.
Not only that, they also played all kinds of tricks, spoke ill of, and even harmed Xuan and Loc's family life.
At first, Loc's husband always defended his mother and younger brother's bad habits because he loved them. But later, he himself could not stand the wrongdoings of his family members...
Actress Huong Giang after a scene in "Piety and Love" - Photo: FBNV
Watching "The filial piety and the love" , the audience picked up a basket of mistakes, and each mistake was big and huge.
"A sci- fi movie", "You can still sell a house that isn't in your name", "The mother is clearly colluding to cover up, but in the movie she said she didn't report the crime.
"Online lawyers advise on filmmaking"... are the audience's comments about the film. However, despite a pile of errors, the audience still watched the film and shared it in droves.
Perhaps the movie "The filial piety and the love" attracts audiences because the topic of mother-in-law and daughter-in-law is always of interest to many people.
Besides, this is the first time a movie shown on social networks brings together many famous actors on the small screen with good acting.
Huong Giang plays the role of Xuan, a wife who marries far from home and is repeatedly plotted against by her mother-in-law and sister-in-law.
When seeing Xuan rise up and not hold back anymore, many women watching the movie were extremely happy.
Tien Loc is also a familiar face on television playing the role of a husband caught between love and filial piety.
Pham Long plays Phuc's younger brother, who is so dark that many people find him on Facebook to vent their anger. Meritorious Artist Thuy Lien is also impressed with the shrewish mother-in-law, who treats her two sons with "respect on one side and disdain on the other".
Where the audience is, there are filmmakers
Each episode is only about three minutes long. So when watching the movie, many people said that the movie was good but too short. Some people even joked: "The first time I watched the movie, I didn't dare blink. I was afraid that if I blinked, the movie would end."
Even in the blink of an eye, each episode of the film inserts a plot that pushes the story to a climax, causing frustration... making the audience say they are "boiling with anger" and want to see the outcome. This is clearly the success of the screenwriter and director.
Scene from the movie Filial Piety and Love - Photo: Cut from clip
Director Ton Nguyen said he was happy with the reception the film received, despite the many compliments and criticisms.
"Wherever the audience is, there are filmmakers. Filial Piety and Love is a film that follows this trend.
I have made many genres of films from television to cinema (Ton Nguyen is the assistant director of the currently popular film Dao, Pho and Piano), have relationships with actors and production crews so it is easy to invite famous actors on television to appear in films broadcast on social networks.
I think the actors contributed greatly to the success of the film," the director of Ben hieu ben tinh explained.
Nowadays, there are many short "movie clips" broadcast on social networking platforms with various genres and qualities.
But there are not many long-running, well-invested films that gather many quality actors like "The filial piety and the love" .
The hateful mother-in-law in the movie Filial Piety and Love - Photo: Producer
One thing that audiences feel satisfied with is that watching movies is not affected by the widespread advertisements embedded in the content like some movies broadcast on digital platforms have encountered in recent times.
"We blurred the brands of some products that appeared in the film, so that the audience wouldn't be bothered by the advertisements," said director Ton Nguyen.
And the question is, will the development of online movies like "The Hieu and the Lovers " compete with traditional TV dramas?
Director Ton Nguyen replied: "The two audiences are completely different, so I don't think there will be much competition. But films that are broadcast on the same digital platform will compete fiercely.
And gradually, good products with clean content, aiming at good things in life will replace unhealthy content that is currently quite popular on social networks."
An Nguyen, an audience member working in the media industry, said: "Movies on social media platforms often attract busy young audiences who like to watch something short and with content.
TV dramas are for older people who have more free time. So I think many movies in many genres will create a rich menu for the audience to choose from.
And the competition, in my opinion, from well-received films broadcast on social networks, content producers will look back and invest and take better care of their products so that Vietnamese films attract audiences regardless of platform."
Filial Piety and Love has 29 episodes, each about three minutes long. The total duration of the film is more than 90 minutes, equivalent to about three TV episodes (45 minutes/episode).
According to director Ton Nguyen, by episode 27, the film had attracted 120 million views on the Com Chop page and 55 million views on the M News page.
There are also many other sites such as Facebook, YouTube, and TikTok that have not been counted. This is a very high number for movies broadcast on social networks.
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