Tips for shopping during the year-end season.

As the year draws to a close, a festive atmosphere permeates the streets. Fashion shops, shopping malls, and e-commerce platforms compete with each other by offering sales and attractive promotions, leading to a significant increase in women's shopping demand.

As the year draws to a close, a festive atmosphere permeates the streets. Fashion shops, shopping malls, and e-commerce platforms compete with each other by offering sales and attractive promotions, leading to a significant increase in women's shopping demand.

From clothing, cosmetics, and household goods to gifts for family, friends, and business partners, everything contributes to the "peak season" of consumer spending. However, without proper planning and strategy, many women easily fall into the trap of overspending, shopping impulsively, only to later have to tighten their belts.

Smart shopping therefore becomes the "key" to helping women meet their beauty needs while maintaining financial balance.

According to surveys, personal consumer spending during the year-end holiday season can double compared to normal days. Notably, women aged 25-40 are the biggest spenders, especially on fashion and cosmetics. Therefore, creating a specific spending plan is the first step to smart shopping.

Before the shopping season, women should clearly list all necessary purchases: personal items, gifts, new clothes, cosmetics, shoes, expenses for parties, travel , etc. Then, determine the maximum budget for each category.

Ms. Thu Ha (Long Chau ward) shared: “Since I started dividing my money into categories, I've been able to curb impulsive shopping. At the end of the year, I can still buy everything I need without worrying about running out of money for the Lunar New Year.”

The end of the year is also the time when old stock goes on "big sale," while new goods arrive in abundance, displayed attractively in front of fashion shops on the streets. Various consumer stimulus schemes and tricks are used to attract buyers, making it impossible for women to ignore them.

Many women who don't have time to go shopping don't need to worry, because just open social media and you'll find a flood of live streamed online sales images from brands and fashion stores all over the country.

Shopee, a familiar "shopping world " for everyone, also constantly causes headaches for women because they can't "control" their impulsive shopping habits.

Many women are drawn in by advertisements, promotions, discounts, and free gifts of all kinds on social media, deciding to buy items they will only use once or don't really need.

Consumer experts advise that before deciding to buy something, you should ask yourself if you will use it frequently and if it suits you. If the answer is "just because it's trending," then it's very likely an unnecessary expense.

In reality, many trendy items are quickly discarded after just a few weeks. Prioritizing practical needs not only saves money but also contributes to building a sustainable consumption lifestyle; it can even reduce marital conflicts caused by overspending that negatively impacts the family budget.

The end of the year is a "golden season" for promotions, but not all promotions are truly beneficial. There have been many cases where products are priced high and then heavily discounted to create the illusion of a great deal.

Therefore, the secret for women is to monitor product prices early, comparing prices between stores and e-commerce platforms.

Price tracking apps and discount codes are also useful tools. Women should prioritize buying from reputable brands with clear return policies to avoid risks.

Despite its convenience, online shopping also carries the risk of overspending due to the ease of use. Women should apply the "24-hour think" rule before purchasing expensive items.

Additionally, carefully read previous buyer reviews and look at actual product images to avoid discrepancies between online and real-life products.

The end of the year is a time when women prepare gifts for family, relatives, and colleagues. Instead of chasing after expensive, elaborate gift baskets, the current trend is for practical Tet gifts that symbolize connection and emphasize sentimental value.

Many young families choose Vietnamese agricultural products, regional specialties, or handmade gifts, which are both economical and show appreciation.

With a clear plan, mindful consideration of promotions, and prioritizing long-term value, women can fully enjoy the vibrant end-of-year atmosphere and celebrate holidays without financial pressure. End-of-year shopping is not just about spending money; it also reflects how each person manages their life and finances.

For modern women, smart shopping doesn't mean "tightening the belt," but rather knowing how to spend wisely, in the right place, and according to their needs.

Smart shopping is the key to a relaxed, joyful, and bonding holiday season.

NGUYEN HUYNH

Source: https://baovinhlong.com.vn/kinh-te/202512/bi-quyet-mua-sam-dip-cuoi-nam-ebb4632/