Apple CEO advises users to reduce iPhone usage.

In a recent interview on the Good Morning America program, Apple CEO Tim Cook surprised many by advising users to limit their use of the company's own products.

"We don't want people using our devices too much," Cook frankly shared.

The CEO emphasized that Apple never designed the iPhone to consume all of people's time. Instead, the company's goal is to create tools that support life. He also expressed particular concern about the habit of "doomscrolling"—the aimless browsing of negative news online.

"I don't want people looking at their phones more than they look into the eyes of the person they're talking to," the leading figure in the tech world asserted.

According to Tim Cook, direct human connection and experiencing nature are the core values of life. He encourages users to put down their iPhones and go outside to enjoy nature.

Regarding the responsibility of technology, the Apple boss stated that technology is inherently neutral. "Technology itself is neither good nor bad. It depends on whether the creator incorporates humanistic values into it," Tim Cook explained.

The iPhone itself also has a Screen Time feature that helps users control their device usage time.

The leader also clarified issues regarding privacy and AI. At the same time, the Apple boss dispelled rumors of his resignation. “I deeply love this job and can’t imagine life without Apple,” the 65-year-old CEO stated.

Tim Cook's statement has sparked mixed reactions from the community. Many argue that it's a contradictory statement. Apple is a company that profits enormously from selling some of the world's most addictive devices. However, a segment of users supports this view, arguing that third-party social media apps are the main cause of addiction. Apple only provides the tools; how they are used is a matter of individual consciousness.

The current social landscape is also putting significant pressure on technology companies. A recent study published in the journal Frontiers in Psychiatry shows that while smartphones are "an indispensable part of life" for many people, they also have negative effects when overused.

"Excessive smartphone use not only causes physical discomfort, but also leads to feelings of loneliness, anxiety, and depression," the study authors emphasized.

Tim Cook's image in the interview shows his attempt to balance two roles. On one hand, he is the head of a trillion-dollar tech empire.

On the other hand, he wants to appear as an advocate for a healthy and humane lifestyle. This could be part of Apple's strategy to build a brand image of "technology for people." By acknowledging the downsides of over-reliance on devices, Apple is trying to distance itself from the criticism leveled against technology companies that prioritize profit over quality.

Source: https://znews.vn/ceo-apple-khuyen-nguoi-dung-bot-su-dung-iphone-post1636376.html