Happy New Year in the AI Era!

The traditional Lunar New Year is not only a time for family reunions, but also an occasion for Vietnamese people to exchange good wishes with each other, hoping for good fortune in the new year. However, the busy pace of life and geographical distances mean that not everyone has the opportunity to gather together at the beginning of the year. Therefore, New Year greetings have gradually shifted to the digital space, becoming a familiar form of connection for Vietnamese people.

AI-generated New Year greeting cards.

In this context, content creation tools, especially those supported by Artificial Intelligence (AI) technology, are becoming increasingly familiar during Tet (Lunar New Year). Particularly on the popular messaging platform Zalo, AI greeting cards have been widely used by Vietnamese people during Tet seasons in recent years to send meaningful wishes to a community of nearly 80 million users.

When AI becomes part of the digital Tet space

To "democratize" the use of AI for Vietnamese users, Zalo has developed and implemented a series of products that directly serve familiar needs in daily life, from communication and work to complex administrative and legal procedures. Notably, it has integrated AI into experiences with emotional and cultural elements, including sending greetings during holidays and Tet (Vietnamese New Year) with AI greeting cards.

Express your love through creative greeting cards.

Not only appearing on occasions like birthdays, Mid-Autumn Festival, or October 20th, AI greeting cards have gradually become a familiar choice for Zalo users whenever they want to personalize their wishes in their own way during the traditional Lunar New Year.

During the Lunar New Year of 2025 (Year of the Snake), the AI Greeting Card feature allowed users to freely "compose" New Year's greetings with a variety of options such as: writing poetry, rhyming, or even rapping New Year's greetings. Simultaneously, users could choose from many pre-designed background templates with a strong Tet (Lunar New Year) theme, such as lion dances, Tet gifts, red envelopes, and fruit platters, making it easy to personalize greetings sent to family, relatives, and friends. The feature attracted widespread attention, with 1.7 million AI greeting cards created in many unique styles, each bearing a strong personal touch.

AI greeting cards return in the Lunar New Year campaign on Zalo.

In this year's Lunar New Year (Year of the Horse) campaign, Zalo continues to bring back AI Greeting Cards as a familiar part of the user experience. To experience this feature, users simply need to access the Lunar New Year (Year of the Horse) campaign through the banner displayed on their Wall and official Zalo Account, from February 11th, 2026 to February 22nd, 2026.

Experience Tet activities on Zalo.

The Lunar New Year (Year of the Horse) campaign on Zalo is designed as a seamless digital experience space where users can interact and express the spring atmosphere in various ways. Besides AI greeting cards, other highlights include a collection of spring-themed icons such as lucky money envelopes, fireworks, and New Year shopping, as well as the zStyle theme pack with designs specifically for the Year of the Horse, allowing users to easily express their feelings during the festive holiday and displaying them throughout the Messages, Personal, and Wall sections.

The campaign is open to all users on the platform, further affirming Zalo's goal of connecting users and aligning with Vietnamese communication habits and cultural values through the application of new technologies, including artificial intelligence (AI), to familiar Tet holiday activities, making connection more enjoyable and opening up ways to express emotions suitable for a wide range of users.