Digital transformation in journalism creates digital knowledge.

NDO - On September 21st, in Da Nang , the Ministry of Information and Communications, in collaboration with the ASEAN Secretariat, organized the ASEAN Workshop on Digital Transformation of Journalism and the Creation of Digital Knowledge. The workshop was held within the framework of the 16th ASEAN Ministers Responsible for Information Meeting and related meetings ( AMRI 16 ).

Deputy Minister of Information and Communications Nguyen Thanh Lam delivered a speech at the workshop.

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In his opening remarks, Deputy Minister of Information and Communications Nguyen Thanh Lam stated: “The digital transformation of media is not merely a matter of survival, but essential for the industry's vitality. Media outlets must not forget their noble mission – to provide accurate truth and meaningful analysis, protecting the public from being deceived by fake news and misinformation.” This is the first time ASEAN member countries have come together to share and discuss the topic of Digital Transformation in Media. The workshop aims to create an open exchange platform to share the situation, policy planning processes, and best practices for digital transformation in media. This will serve as a foundation for further discussions, proposals for initiatives, and cooperation priorities in the future. Deputy Minister Nguyen Thanh Lam said: “In this new era, the role and mission of media goes beyond simply disseminating information. It is about harnessing information as a driving force for development, transforming information into knowledge and thereby adding value to society; and at the same time building a resilient and proactive ASEAN. Our actions and adaptability will shape the coming years, affecting not only the media landscape but also the development of nations and the livelihoods of their people.” The workshop included two main sessions and one open discussion session on measures for ASEAN countries to jointly promote the audiovisual industry in the digital age. In Session 1: Policies for managing and promoting digital transformation in journalism and media. Government agencies from ASEAN countries shared information on: State policies and solutions to support and promote digital transformation in journalism and media in each country; Development and promotion of digital platforms for journalism and media; Perspectives and shared stories about protecting journalistic copyright on digital platforms...

Overview of the Conference.

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Session 2: Introducing best practices and successful models of digital transformation in journalism and media – experiences from Vietnamese and ASEAN media organizations. Speakers from ASEAN member countries and Vietnam shared their models: equipping editors and reporters with advanced digital skills; applying modern technology and effective digital platforms to support content production and management; sharing insights on data collection and revenue generation; and strategies for developing and protecting content in digital transformation… Journalism and broadcasting are sectors heavily impacted by the digital technology boom, as traditional media activities are gradually losing market share and revenue to cross-border platforms. Therefore, digital transformation has become an inevitable trend. In this context, it is essential for ASEAN countries to share experiences and insights on strategies and best practices in promoting and guiding domestic media organizations towards sustainable digital transformation. Digital transformation in media is an inevitable trend, aiming to enhance the media's communication capacity in attracting viewers from social media platforms, protecting traditional values, and modernizing journalism and media. Digital transformation in media essentially involves applying increasingly advanced technologies to journalistic activities, enriching the digital media ecosystem with new and superior features, and improving the quality and effectiveness of communication to information consumers.

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