The formula for creating a multi-million dollar concert series.

Producing reality shows is how producers generate talent and "fuel" to fuel their multi-million dollar concert chains.

Soobin Hoang Son at Y-concert. Photo: Producer

The producers of the show "Brothers Overcoming Thousands of Obstacles" had previously announced that the concert in Ho Chi Minh City in September 2025 would be their final performance. However, the "brothers" returned with a bang, performing their biggest hits from the show at the Y-Concert on December 20th in Hung Yen .

At the concert held in September 2025, the 33 "talents" of the first season of "Brothers Overcoming a Thousand Obstacles" broke down in tears as they bid farewell to the audience, showing great affection. Just over three months later, most of the most valuable faces from season 1 of "Brothers Overcoming a Thousand Obstacles," such as People's Artist Tu Long, Soobin Hoang Son, Jun Pham, ST, Duy Khanh, Cuong Seven, Bui Cong Nam, BB Tran, etc., continued to bring the hottest performances from the show to Hung Yen, reuniting with the audience.

Most notably, this time the lineup of "talented" performers will be alongside the "beautiful ladies" from both seasons, and there will also be participation from "newcomers" who have just emerged from the All-Round Rookie program.

The Y- concert program lasts over 5 hours and features performances combining content from 4 shows the producers released over the 3 years from 2023 to 2025, including: Beautiful Sister Riding the Wind (2 seasons), My Brother Overcoming a Thousand Obstacles, The All-Round Rookie, and Haha Family.

People's Artist Tu Long introduced this concert stage as one for "artists of many generations." In reality, this stage was created from various "personnel" sources organized by the same producer. Concluding the Y-concert, the talented artists promised to meet the audience again at another concert in the near future.

The Y-concert is estimated to have attracted 50-60 thousand attendees, generating billions of dong in ticket sales revenue for the producer.

Y-concert features performances by the cast of "Brothers Who Overcame Thousands of Obstacles," "Beautiful Sisters Riding the Wind," "All-Round Newcomers," and the Haha Family. Photo: Producer.

The way reality shows are produced, with different versions and formats, but sharing the same goal of creating artists, generating popularity for them, and then bringing them together on the same concert stage – is becoming the common formula for multi-million dollar concert chains.

In this way, concerts can be held continuously with diverse and rich storylines, and a large workforce built from the series of reality shows.

The producers of "Brother Says Hi" have actively organized two seasons of Rap Viet over the past three years, and have also produced a female version, "Beautiful Girl Says Hi".

A large number of "personnel" from Rap Viet were "provided" for Anh trai say hi.

In the final night of the second season of "Brother Says Hi," many group performances featuring both "brothers" and "beautiful sisters" brought enjoyment to the audience. These performances are promised to set the stage for future concert series.

The first season of "Brother Says Hi" concluded with six concerts in Vietnam and one in the US. Immediately following that, "You're Beautiful, Says Hi, Brother Says Hi" season 2 aired. Coming soon, on December 27th, the first concert of "Brother Says Hi" season 2 will be held in Ho Chi Minh City.

Continuously organizing reality shows is how producers generate the "fuel"—a large pool of human resources—to support large-scale concerts.

The series of large-scale concerts continues to be held, attracting tens of thousands of spectators. Photo: Producer

Airing every Saturday night for an extended period of time helped previously unknown artists suddenly become famous and gain wider recognition.

Running for four months, the cast of "older brothers" and "pretty girls" had enough time to build their reputations, allowing the producers to sell tickets. At the same time, the performances in shows like "Older Brothers Say Hi" and "Pretty Girls Say Hi" provided the producers with a script that could be reused multiple times.

Even if the "All-Round Rookie" training program by the British producer, despite overcoming numerous obstacles, didn't go viral or become a sensation upon airing, it still helped the producer achieve their goal: creating a talent pool for concerts by bringing this group of "rookies" onto the stage to perform alongside renowned artists.

Mixing established stars and beautiful actresses with newcomers not only revitalizes old acts but also diversifies and enriches the range of performers.

Artists emerging from reality TV shows, combined with increasingly professional operation and organization, are creating multi-million dollar concert chains for producers.

Laodong.vn

Source: https://laodong.vn/van-hoa-giai-tri/cong-thuc-tao-ra-chuoi-concert-bac-ti-1629956.ldo